Fashion SVP is dabbling in denim. The London-based apparel-sourcing trade show will launch Source Denim, a boutique-size segment dedicated to denim, at the June 26-27 event at the London Olympia.
Geared toward denim pure players and fashion brands, Source Denim will be co-located at Fashion SVP to offer attendees all of their sourcing requirements under one roof.
Fashion SVP describes the event as a one-stop shop for all things indigo, “from small volumes or huge, raw denim, selvedge, non-selvedge, washed in any number of ways, treated and finished in any number of ways, chain-stitched, dyed, organic, ethical, sustainable, conservative, contemporary or fashion forward.”
Denim exhibitors include Soorty, Spy Denim, Siddiqsons from Pakistan, Suriyalakshmi and Billoomi from India, Portugal-based Marjomotex and more.
A spokesperson of the trade show said the concept was born from demand. “Brand and retail buyers from the last five years at Fashion SVP have been delighted at what we have offered denim-wise, but [they] have asked us to expand it and make it a dedicated focus,” the spokesperson said. “There is also heightened interest in denim due to fabric innovation and ecological advancements.”
Denim-watchers have an eye on London. Denim Première Vision selected the city for its inaugural roving show debuting Dec. 5-6.
