Tech Tactics is Sourcing Journal’s series with brands and technology companies to discuss their latest innovations.
Serena & Lily is aiming to strengthen its operations with the help of supply chain management technology company Bamboo Rose.
Last week, the home furnishings brand announced an expanded partnership with the Boston-based firm, integrating Bamboo Rose’s artificial intelligence-powered planning capabilities with its TotalPLM platform.
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Through this integration, Serena & Lily will gain access to a comprehensive, end-to-end system that streamlines how it brings retail products to market.
The platform will also enable the company to manage all vendors—from agents to factories—within a single system; minimize risk and improve product quality through deep vendor management and transparency; maintain greater control over timelines and support the needs of multiple markets, categories and sales channels.
“Delivering exceptional design and customer experience starts with strong internal alignment,” said Nicole Crossman, vice president of merchandise planning at Serena & Lily. “With TotalPLM’s comprehensive planning capabilities, we’re laying the groundwork for more accurate forecasting, improved inventory visibility and faster, smarter decisions. We expect these capabilities to drive meaningful gains in efficiency, margin and overall business performance as we scale.”
Since first teaming up with Bamboo Rose three years ago, Serena & Lily has already seen measurable results. In fact, the partnership has delivered an estimated business impact of $3 million to $8 million, driven by “better planning accuracy, improved inventory management and enhanced support for global sourcing and fulfillment,” according to Bamboo Rose.
The company, recently recognized as a Leader in the IDC MarketScape for retail PLM, said these gains highlight the value of its technology in driving both operational and financial performance.
“This milestone with Serena & Lily reinforces the value of continuous innovation across the TotalPLM platform,” said Matt Stevens, CEO of Bamboo Rose. “Our comprehensive planning solution combines AI, dynamic reporting and modular flexibility to fuel smarter decisions, enable more accurate forecasts and ultimately deliver stronger financial results. We’re honored to play a role in Serena & Lily’s continued success.”
