In today’s fast-paced textile industry where digital transformation drives competitive advantage, regenerative cellulosic fiber manufacturer Lenzing introduces a platform that enables more seamless partner collaboration: Lenzing Pro. This new platform consolidates technical knowledge into an intuitive digital experience, transforming a process that used to require dozens of emails, calls and PDF searches into one streamlined workflow.
“Every value chain partner knows the drill: You’re juggling multiple suppliers, chasing down technical specs, verifying certifications, all while racing against production deadlines,” explained Florian Heubrandner, vice president, global business management textiles at Lenzing. “We built Lenzing Pro to mitigate those friction points and empower our partners—spinners, fabric mills, dyeing houses, brands and retailers—to find our resources. Think of it as your single touchpoint for innovation, where you can get the whole depth of Lenzing knowledge with practical tools, from technical specifications to brand storytelling resources with Lenzing’s professional guidance.”
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From Scattered Resources to Single Source
Officially launched today, the Lenzing Pro platform builds on Lenzing’s existing E-Branding Service, taking a step forward beyond staple licensing and certification services. Designed with the ethos “One Platform. Numerous Possibilities,” this latest business-to-business1 engagement tool provides registered users access to a comprehensive Fiber Catalog, offering detailed specifications, technical properties and application and processing recommendations across Lenzing’s fiber portfolio.2
Users can filter by actual production needs—whether they’re optimizing for activewear performance, home textile comfort or authentic denim aesthetics. For instance, if a brand needs to know which fiber from Lenzing’s portfolio works best with their mill’s equipment, the platform offers recommendations ranging from applicable spinning technologies to possible applications. With Lenzing Pro, staying up to date with Lenzing’s portfolio is just a few clicks away.
The platform is accessible in 10 languages—critical when your supply chain spans from Europe and North America to Asia.
Real-time Impact on Real Workflows
Partners across the supply chain can realize tangible benefits through Lenzing Pro.4 Spinners can access fiber intelligence that informs strategic decisions, production planning and innovation roadmaps early in the process. Fabric mills will find that they can streamline certification workflows, including sub-certification capabilities, while building value propositions. And brand partners transform technical advantages into compelling market narratives through marketing tools such as branding guidelines and can also receive hangtag approvals and feedback from Lenzing’s branding experts.
Looking ahead, Lenzing Pro will continue to evolve with additional resources, with which partners can craft compelling narratives that resonate with markets.5
“With Lenzing Pro, we’ve transformed previously complex tasks into an intuitive experience,” added Eva McGeorge, senior global director marketing and branding, commercial textiles at Lenzing. “Whether our partners are developing new innovative products, seeking certification or using our marketing tools to launch campaigns, the platform is designed to support them every step of the way.”
One reason why companies choose TENCEL™ or LENZING™ ECOVERO™ branded fibers is Lenzing’s dedication to achieving global sustainability standards.2, 3 With Lenzing Pro, partners gain the tools and confidence to communicate with clarity and consistency with their audience. “This platform reflects our continued commitment to enabling a more responsible future alongside our partners,” 4 said Heubrandner.
Beyond self-service tools, Lenzing Pro facilitates direct connections with Lenzing’s experts, ensuring partners receive tailored support that accelerates decision making and problem-solving. By making deep fiber expertise accessible to verified partners worldwide, Lenzing is fostering collaborative innovation where shared knowledge drives collective progress.4
Lenzing Pro is making its trade show debut at Intertextile Shanghai Apparel Fabrics – Autumn Edition at the National Exhibition and Convention Center. During the show, which runs Sept. 2 to 4, attendees can check out live demos of Lenzing Pro at its pavilion in Hall 4.1.
The Shanghai launch reflects the platform’s truly global mentality. “We designed Lenzing Pro understanding that innovation happens everywhere,” Heubrandner explained. “With significant value creation occurring across Asian markets, launching here celebrates our commitment to empowering partners wherever they operate.”4
Click here to learn more about Lenzing Pro and create an account. For a deeper dive into the new functionalities of Lenzing Pro, simply sign up to attend Lenzing’s live masterclass at 11 a.m. EST, Sept. 11 here.
- Lenzing Pro and all related services are intended for business users only, not for personal or consumer use.
- LENZING™ fibers are certified by the EU Ecolabel (license no. AT/016/001) for textile products. Nonwoven fibers from Lenzing are not certified by the EU Ecolabel for AHP; however, products containing LENZING™ nonwoven fibers may be eligible for such certification.
- Adhering to the company’s commitment to environmental protection and resource preservation, Lenzing procures wood and pulp only from certified or controlled sustainable sources. In its Wood and Pulp Policy, Lenzing is committed to procuring wood and pulp exclusively from non-controversial sources. FSC® (FSC-C041246) or PEFC (PEFC/06-33-92) certification.
- To foster a sustainable global textile and nonwovens industry, Lenzing follows three strategic principles within the context of its “Naturally Positive” sustainability strategy, which focuses on greening the value chain, driving systemic change and advancing the circular economy through partnerships with key industry stakeholders, such as Textile Exchange, Cascale, Canopy, Together for Sustainability, Renewable Carbon Initiative and UN Global Compact.
- Certain Lenzing Pro features will be progressively rolled out over time.
