Eileen Fisher wants to help consumers switch it up.
The fashion brand has teamed with French startup Veesual on its launch of its newest AI-powered virtual try-on tool, Switch Model. The tool uses digitally generated models to show consumers how a specific item might look on people who bear some resemblance to themselves.
And the new product brings a fit tool, called Multi-Sizing, along with it. The feature allows consumers to understand how three different sizes look on each model available via Switch Model.
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Maxime Patte, Veesual’s CEO and co-founder, chose to launch the technology after months of perfecting the process of creating the renderings, he said. The company had been talking about the feature internally for three to four years, and spent a great deal of time ensuring it could repeatedly generate a high-quality output for the consumer to see and shop with.
“Being able to showcase more than one size on [a] garment was a huge tech challenge, because for us [it means] generating three times as many images as before and making sure the…image looks good,” he said.
Patte said oftentimes, traditional models don’t represent the body type of many shoppers a brand has. By using the Switch Model tool, consumers can select a model that more accurately represents them, which Patte said might help better visualize how an item would fit.
“When you shop online, as a shopper you’re going to ask yourself two questions: will the garment fit, and what will it match with in your wardrobe?” Patte said. “The first question is very hard to answer, so with the Switch Model, you have the ability to reduce doubts…and then with the Multi-Sizing, it gives even more trust.”
Patte said traditional size recommendation tools don’t always help brands and retailers avert returns; that’s, in part, because of consumer preference. While that kind of tool might recommend a consumer purchase size medium, the consumer may be looking for a different fit.
“You’re going to buy with your eyes, so it’s important to show the rendering on an image,” Patte said. “Maybe you like to wear your stuff a little oversized, or…tight, and it’s not the ideal size a standard recommendation [would give], but it’s the way you want to wear your clothes. That’s where we think the images are more impactful than just a standard recommendation.”
Patte said Veesual and Eileen Fisher don’t yet have metrics to share on how Switch Model could impact engagement or average order value. However, he said the tool doubles conversion rates. Consumers using the Multi-Sizing tool were even more likely to convert than those only using Switch Model.
The brands select the models they want to use, based on what they feel is representative of their audience. The models vary in age, skin tone, height, weight and body shape—but they’re all digitally rendered and meant to help the consumer with buying decisions.
Blair Silverman, vice president of e-commerce for Eileen Fisher, said those factors help make the shopping experience feel more relaxed and realistic for the consumer.
“Integrating these tools underscores our dedication to inclusivity,” Silverman said in a statement. “Customers now have the ability to visualize how items will complement their unique body shapes directly on product pages, enabling a more confident shopping experience.”
Patte said the company has launched Switch Model with 300 to 400 different garments on the brand’s website. Not all of those pieces include the Multi-Sizing view, though. That feature of the tool is currently only available for use on dresses, though Patte and his team plan to expand into other categories within a few months.
“It’s a one-garment look, so there’s less volume to generate,” he said, noting that tops and bottoms will require more rendering. “The plan is to scale up tops and bottoms by the end of Q2, so very soon.”
Throughout the second half of 2025, Veesual also plans to scale its solution with other clients.
The new tool is an expansion of an existing partnership with Eileen Fisher; the two companies have worked together to allow consumers to mix and match items and see digital renderings of them. So, for instance, if a consumer wants to better understand how a blouse and a pair of linen pants might look together, they can preview that using Veesual’s tool integrated on the fashion brand’s site. The mix-and-match tool will now have a variety of models to select from, as well.
As Patte looks forward to the remainder of 2025, he said Veesual has a number of projects in store. As always, he noted, the team continues to improve the quality of its renderings. Simultaneously, it will look to bring new tools to market—like a generative AI tool that can pose models in non-studio settings. Along the way, Patte knows Eileen Fisher will continue to be one of the technology company’s best partners. To date, he said, the B Corp has shown consistent belief in his team’s technology—and the desire to bring new, exciting solutions to market at a rapid pace.
“They really push us to move fast, and I think it’s a brand who is really customer oriented—they’re always talking about how we can make the life of shoppers easier,” he said. “We have a vision, and we found a brand who shares the same vision as ours.”
