Cotton Incorporated has reimagined its CottonWorks website to better meet the needs of global textile professionals across every stage of the value chain.
The new platform was designed to be more intuitive and fashion-forward to better support textile industry users in compliance, product development, sourcing and education.
“In today’s landscape, companies continue to evolve the way they do business, and so do we,” said Mark Messura, senior vice president, global supply chain marketing at Cotton Incorporated.
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“Today’s professionals are working in a very different environment than they were even just a few years ago. With fewer companies sending teams to mills or factories, opportunities for learning and training have become more limited. They need more than training—they need reliable, in-depth knowledge that helps them tackle challenges like compliance and product development,” he added. “Our research shows they want trustworthy resources at their fingertips, and this relaunch is a direct response to those changing needs.”
The new CottonWorks site made its debut last month at Cotton ConneXions: Where Innovation Meets Opportunity, an industry event hosted by Cotton Incorporated in Hong Kong. The event welcomed more than 255 attendees representing 124 companies from 12 different countries.
“The newly launched CottonWorks site is a comprehensive resource for anyone in the apparel industry,” said Doug Tepper, vice president of sourcing, quality, compliance and ESG at J.Jill. “(It provides) a tremendous amount of relevant, valuable information and educational tools all in one easy-to-navigate website.”
The CottonWorks learning hub was designed after industry research revealed a need for flexible, digital-first tools that allow the user to learn, connect and create. The site offers trend insights, marketing support and digital product creation capabilities, along with enhanced virtual learning tools, 3D fabric files, technical specifications and compliance materials.
It delivers those tools via a personalized user dashboard that allows for bookmarking content favorites and streamlining workflows. Users also will find expanded trend forecasting, traceability, circularity and recycling information, as well as compliance guides, supplier directories and downloadable digital fabrics. And the site’s learning hub now offers on-demand educational videos and tutorials.
“The new CottonWorks site is a fantastic leap forward,” said Gurvinder Malhotra, vice president of global raw materials at Alo. “The refreshed design is not only visually striking but also significantly enhances the user experience. The streamlined navigation, improved search functionality, and mobile responsiveness make it easier than ever for users to access the wealth of resources CottonWorks offers.”
“It’s clear that a lot of thought went into making the site more intuitive and engaging for today’s professionals in the textile and apparel industries,” Malhotra added. “It’s a major step forward in supporting innovation and sustainability in the textile industry and a valuable resource for anyone working with cotton.”
