Free-flowing, unstructured suiting, ties dripping lazily from palazzo pants, cropped jackets, floor-length dresses and breezy button downs. For spring 2025, Eudon Choi channeled the dreamy, lazy lightness of Cy Twombly’s photographs.
The designer was recently introduced to the artist’s work on a trip to Paris, where he was immediately drawn to the “poetic, idle, sort of child-esque sensibility to his photographs,” Choi said in his East London studio.
Twombly’s airy, abstract Polaroids — yellowed peonies, nubby lemons, light-washed landscapes — were reflected in the collection’s emphasis on translucency, and its palette: blacks, whites, beiges interspersed with washes of sea blues, and sage greens.
Choi’s signature smart casual tailoring was tempered with sexiness this season. Silky and sheer dresses, pants, and tops featured cutouts secured by knotted ties, allowing them to be draped and tied to and fro.
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“Our customer, because of the price point, is not super young. But I think we need to try and capture a new audience,” the designer explained, adding, “It’s a balance between pleasing the existing customer as well as the younger audience.”
Clingy Lurex dresses and tight satin tops were added to that sense of youthful seduction but were balanced by utilitarian shirt jackets, skorts and breathable knits for those looking for a more conservative option.
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