Name: Project Life Creation
Main message: Formerly know as Plac, the re-branded line showcased such men’s wear staples as a double-faced cashmere topcoat, embroidered knits, bomber jackets and T-shirts with paneling and plays on colorblocking, the latter inspired by a print from artist Anthony Gerace.
The result: Although the collection lacked a true fashion statement, it was wearable and retail friendly.
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