“Streetwear, sometimes it’s too hard to define, it’s a place where young people want to belong but still it’s a place of creativity for me so I wanted to make it as fun and as colorful as possible,” said Giuliano Calza, who decided to stage a three-act “play” around it, booking out Milan’s Teatro Manzoni and even putting on a toffee apple stand for guests in the build-up to the entertainment.
There was no script, instead the Instagrammable garb did the talking, as a series of characters emerged from tent flaps atop a faux hill and sauntered down a faux path to a soundtrack of old school cartoon classics from works including “Sleeping Beauty” and “Dumbo.”
There was a whole load of kawaii-kitsch going down, and lashings of pink, from — for the ladies — the faux-bourgeois navy quilted skirt suits studded with bright red dots to candy floss coats in tacky fabrics recalling baby blankets studded with ritzy plastic gems to — for the lads — nubby teddy bear fleeces and bright tracksuits recalling surf shorts, mixed with girly graphics courtesy of a collaboration with Disney.
You May Also Like
The designer pumped up the volume with the purest streetwear looks, mixing shiny puffers and fluffy checked basics. The signature logo sweaters also had a surf-meets-snowboard feel, while a lot of the women’s looks were characteristically in-your-face sexy, like the Lurex bodysuits and sock thigh boots.
The collage of streetwear and bold cartoonish graphics captured the brand’s mission for a light and fun take on the category, but letting the side down was the quality of the fabrics that, with the finale pyrotechnics, looked downright flammable.