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Burt’s Bees is sinking its teeth into Gen Z‘s growing snack craze.
The skin care brand has teamed up with Grillo’s Pickles to debut a limited-edition lip balm called Fresh Cucumber Dill. Available exclusively at Walmart starting Friday, the product combines Burt’s Bees’ beeswax formula with a crisp flavor profile and a hint of sweet melon.
In a statement sent to WWD, Mariela Goldesten, head of marketing and innovation at Burt’s Bees, said this collaboration is “more than a product.” She noted: “It’s a moment where food and beauty intersect to spark conversation, drive social engagement and translate buzz into in-store demand.”
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The food- and beverage-to-beauty pipeline has been hot lately, especially in the pickle category. In February, E.l.f. Beauty tested the salty waters, launching a limited-edition “Big Dill” flavor to its gourmand-heavy Glow Reviver Melting lip balm collection, which includes Vanilla Toffee, Strawberry Shortcake, Java Chip and more. Made with ingredients like shea butter, mango butter, cocoa butter and hyaluronic acid, the flavor was just briny enough to satisfy the snack craving and still feel soothing.
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Such was important in the formulation of Fresh Cucumber Dill. The formula and the packaging offers a taste of both brands, with Grillo’s mascot Sam Sam front and center for consumers to see. “Burt’s Bees was an incredible partner on this. They’ve allowed us to translate our fresh, cucumber-forward flavor profile into a new category. We’re always looking for ways to show up where you wouldn’t expect us, so seeing this in the beauty aisle at Walmart is a big moment for us,” said Mark Luker, chief commercial officer of Grillo’s Pickles.
Fresh Cucumber Dill adds to Burt’s Bees’ existing scent menu, including watermelon, coconut and pear, cucumber mint, dragonfruit lemon, pomegranate, strawberry, birthday cake and vanilla bean.