Easy is the word that best describes the Simon Miller collection, which continues to evolve from a denim brand into a full lifestyle assortment.
Skate culture from the Nineties influenced this season’s laid-back offering of staples, which included baby alpaca cardigans, hoodies and cashmere T-shirts that came in an earthy palette of ochre, olive and indigo.
The designers made a big statement with their outerwear — a quilted parka and reversible denim and shearling jacket were standouts — and their wide-leg cotton twill pants.
Denim is still the backbone of the brand, which showcased its Made in Japan capsule collection that features heavy distressing and treatments, in addition to its main line, which is more minimal and clean. A model at the presentation wore a pair of wide-leg jeans and, according to Chelsea Hansford, the newly appointed co-creative director, men are actually buying them.
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Simon Miller is growing — women’s now makes up 60 percent of its sales and is double the size of the men’s line — but the designers haven’t lost sight of the vision for their men’s line, which is easy to wear, but far from basic.