During a fall collection preview on Friday, Trish Wescoat Pound was mid-style out walking around TWP’s SoHo office in socks, no shoes. Cut to Monday at The Bowery Hotel, where models walked her runway in Brave Pudding footwear, essentially sock-shoe hybrids.
Coincidence? Not likely. As the name (her initials) would suggest, TWP is her. “It’s what I want to wear, and what I think women want to wear,” Wescoat Pound said. And she has a proven knack for being right.
Wescoat Pound is the creative mind behind Haute Hippie, and just as that brand catapulted to success on the back of boho-revival in the 2000s, this one backed by Andrew Rosen speaks to the next generation of trend-conscious shoppers.
Office-siren types will surely snap up her suiting proposition: a non-suit, as Wescoat Pound never matches her blazers to her pants. “I like to break them up to make them feel cooler, more downtown,” she said.
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Upping that downtown cool factor, jackets with turned up lapels in a mix of checks and chevrons were layered over elongated tunics and underneath sweeping coats. Sometimes a maxi skirt stood in for deep-pleated trousers. Outerwear will be a focus as TWP eyes expansion and there were also great reversible shearlings, key in New York this season.
Wescoat Pound is also hedging her bets on denim. A self-proclaimed “horse girl” who grew up in Oklahoma, the fabric is naturally woven into her lifestyle. “I don’t think you can truly be in American sportswear without having denim,” she explained before professing not to “understand” a rack without denim on it.
Hers will include jaunty indigo culottes and jodhpurs merchandised with plaid work shirts. TWP’s origin is in shirting and Wescoat Pound further played into the western spirit with versions draped at the neckline like cowboy kerchiefs.
For evening, her idea was to take down the formality of, say, a celadon-colored gown with mermaid sequins encased in tulle, which opened the show. Again, she did it with outerwear. “It’s really the way you’d dress leaving your house,” she said. The voluptuous khaki calf-length trench that did the trick here looked sophisticated enough you might just keep it on the whole night through.