After slowly rolling out its mobile pay solution, Wal-Mart Pay, in Arkansas and Texas last month, Wal-Mart Stores Inc. sent a volley of press releases out this morning saying the service and app will be launched in Louisana, Mississipi, Georgia and Alabama.
The retail giant unveiled the payment app, which is available for any iOS or Android device, last year. Last month, the app was initially made available for use in 110 stores in Arkansas and 480 units in Texas. The rollout follows news from Apple Inc. this week that it was bringing Apple Pay to the web. In April, Wal-Mart Pay was launched on Apple devices.
The retailer describes the payment app as a “checkout-changing service.”
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“Wal-Mart knows customers want to save not just money, but also time,” the company said in each of the four statements. “Built with the goal of improving how customers check out and dramatically expanding mobile payment access, Wal-Mart Pay is like no other mobile payments solution available today. With this launch, Wal-Mart becomes the only retailer to offer its own payment solution that works with any iOS or Android device, at any checkout lane, and with any major credit, debit, pre-paid or Wal-Mart gift card — all through the Wal-Mart mobile app.”
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The company said there are 20 million active users of the Wal-Mart native app each month, “and it ranks among the top three retail apps in the Google and Apple app stores.” The company said the retail app is designed to enhance the shopping experience with “features including checking in to pick up an online order at a Wal-Mart store, refilling pharmacy prescriptions and finding an item’s store location.”
Daniel Eckert, senior vice president of services at Wal-Mart U.S., said the Wal-Mart Pay app “is a powerful addition to our [retail] app, a tool that we’re using to transform the shopping experience by seamlessly connecting our online assets and our stores for customers. The service opens the door to new and better ways we can serve the 140 million customers who shop our stores each week.”