British nail polish brand Nails.Inc has launched a collection in partnership with alcoholic seltzer water brand White Claw that includes a colorful nail polish lineup.
The collaboration comes in four shades, including black cherry bliss pink, mango tango yellow, natural lime love green and very blackberry purple. It also includes exclusive nail stickers and a “claw saver,” a tool to help open a can and prevent nail damage when drinking.
“When considering our collaborations, we’re always interested in creating something innovative and attention grabbing,” Thea Green, founder of Nails.Inc, told WWD. “We knew that White Claw would be exactly the kind of out-of-the-box partnership that would cause a stir. In addition, we’re always inspired by our customers and insight — we have the shared sentiment that ‘there’s nothing worse than breaking a nail’ — and this can of course lead to all sorts of fun ideas.”
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The Nails.Inc and White Claw collaboration came to fruition after Nails.Inc approached the brand through its U.S. PR agency.
The nail polishes are said to be biotin and retinol-infused, and the four shades selected match White Claw’s bestselling flavors. The collection launches just as people are exploring fall and winter nail trends. Price points for the collection are $4.99 for individual polishes and $23 for the claw saver set.
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Although fall arrived not too long ago, Green is already anticipating winter nail trends. The beauty entrepreneur said she’s expecting nude colors to spike in popularity to tie into the latte nail trend. Green also predicted glossy nail styles in the form of syrup nails will become popular and icy pearl colors will become the winter response to the donut glazed trend. Gray has also been a popular manicure color on the runways and is expected to translate into a seasonal nail trend.