Savage x Fenty is stripping down, almost, with its newest launch: the Seamless collection.
Putting comfort and wearability at the forefront, the new collection marks the brand’s first venture into seam-free staple items.
For the adjoining campaign, the Rihanna-helmed clothing and lingerie brand tapped award-winning Brazilian songstress Anitta. The company said it built the line with super soft fabric that hugs the body, smoothes out curves and can be worn both day and night.
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“We spent over a year perfecting the fabric and design of the new Seamless collection to make it ultra-soft and stretchy, yet supportive,” Adam Selman, chief design officer at Savage x Fenty said in an exclusive statement to WWD. “Brand visionary and founder Rihanna was meticulous about the overall fit and wanted to offer familiar, everyday styles with a savage twist. This is the kind of essential that you will return to over and over again.”
Among the pieces in the upcoming collection are bralettes, high-waisted thongs, bikinis, teddys and more. Anitta, who joined the brand as a partner in August, can be seen in the Seamless Bandeau Bralette and Seamless High-Waist Thong in the color black caviar.
“I’m very much in love with the new Savage x Fenty Seamless pieces. They hug the body so perfectly, while giving stretch — this fits into my everyday style with ease. When I go shopping for intimates, I usually go for looks that make me feel beautiful and empowered while also being super comfortable…it goes without saying that this collection checks all those boxes,” Anitta said exclusively to WWD.
In addition to the array of classic pieces, the Seamless line also offers a size-inclusive range from XS to 4X. Prices in the upcoming collection range from $12.95 to $49.95 for Xtra VIP members and $16.95 to $64.95 for non-Xtra VIP members.
The Savage x Seamless line will be exclusively available to Xtra VIP members for purchase starting Sunday. Other Savage x Fenty customers have access to the collection on Oct. 12 at savagex.com and at retail stores.