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In 2025, the Lunar New Year, which begins on Jan. 29 and concludes on Feb. 8, ushers in the Year of the Snake, according to the Chinese zodiac. Symbolizing wisdom, transformation and intuition, the Snake’s influence is sometimes associated with personal growth, creativity, and potential financial and romantic advancements. For 2025, fashion brands are celebrating the occasion with exclusive collections that honor the traditional meanings along with snake-like motifs and themes.
Here, a roundup of some of the brands releasing Lunar New Year collections in fashion, beauty and more categories.
This article will be updated continuously.
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Gucci Lunar New Year Collection 2025
Image Credit: Courtesy Gucci’s creative director Sabato De Sarno captures the essence of the Year of the Snake with the brand’s 2025 Lunar New Year collection. Featuring ambassadors Ni Ni and Xiao Zhan, the capsule captures themes of reunion and renewal in the Year of the Snake. Serpent motifs, symbolizing transformation, are incorporated into Gucci classics, including silk Flora scarves and GG Monogram accessories, in bold color combinations like Gucci Rosso Ancora with pink and blue. Key pieces include snake-detailed Horsebit 1953 loafers and the Gucci Blondie bag. The collection is available on gucci.com.
Gucci Printed Card Case
Price upon publish date of this article: $320
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Swarovski Lunar New Year Collection 2025
Image Credit: Courtesy Swarovski celebrates the Year of the Snake and its 130th anniversary with a dazzling new collection. Highlighting the snake’s symbolism of inspiration and rebirth, the range features kinetic jewelry designs that coil and sparkle. Contrasting colors and mixed materials revive the house’s iconic swan, now intertwined to form a heart. Standout items include gold-tone snake pendants and a red Matrix Bangle Watch. The collection is available online and in stores.
Swarovski Snake Bracelet
Price upon publish date of this article: $149
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Fendi Lunar New Year Collection 2025
Image Credit: Courtesy Fendi celebrates Lunar New Year 2025 and its centennial with the Fendi Eyes capsule collection. The collection, for both women and men, features a festive Year of the Snake reinterpretation of its iconic “monster eye” design, originally inspired by the Bag Bugs charms. Lunar New Year inspiration is seen in iconic pieces like the Peekaboo and Baguette bags. The men’s items feature sleek black leather and FF jacquard, while the women’s pieces include vibrant leather hues and a delicate orchid print. The collection is available on fendi.com.
Fendi Eyes Charm
Price upon publish date of this article: $890
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Lalage Beaumont Lunar New Year Collection 2025
Image Credit: Courtesy of Lalage Beaumont. For the 2025 Lunar New Year, Lalage Beaumont introduces a limited-edition silk Banderole celebrating the Year of the Snake. Emblazoned with gold and black plaited snakes and orchids, the red silk ribbon scarf adds a vibrant pop of color, enhancing any outfit or handbag. It’s available online and in stores starting Jan. 22.
Lalage Beaumont Silk Ribbon Scarf – Chinese New Year Special Edition
Price upon publish date of this article: $125
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Kate Spade New York’s Lunar New Year Collection 2025
Image Credit: Courtesy of Kate Spade New York. Kate Spade New York’s 2025 Lunar New Year collection pays tribute to the Year of the Snake with snake-embossed leather designs. The line includes a flap chain crossbody and a small Manhattan tote, incorporating floral details that mirror Lunar New Year festivities. Jewelry and more styles are featured in the capsule, which ranges from $88 to $398 on katespade.com.
Kate Spade Sammy Snake Flap Chain Crossbody
Price upon publish date of this article: $258
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McQueen Lunar New Year Collection 2025
Image Credit: Courtesy of McQueen. The McQueen Lunar New Year Collection for 2025 intertwines high fashion with cinematic storytelling, featuring actor Zhang Youhao. Portraying urban adventurers on New Year’s Eve, the collection subtly embeds the city’s essence into its spring 2025 pre-collection. Among the lineup, there are pieces like the T-bar Sling bag, which plays a central role as characters traverse from night to dawn amidst the metropolitan backdrops.
McQueen Women's T-Bar Hoop Earrings in Palladium
Price upon publish date of this article: $590
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Leo Lin Lunar New Year Collection 2025
Image Credit: Courtesy of Leo Lin Leo Lin’s 2025 Lunar New Year collection brings a blend of tradition and modernity together, celebrating the Year of the Snake through intricate embroidery, floral accents and oversized Chinese peony appliqués. The assortment includes dramatic mid-and-mini dresses, alongside floor-length silk organza gowns in a striking palette of ink black and deep red. The exclusive partnership with Moda Operandi is available on Leolin.com and Modaoperandi.com.
Leo Lin Xuan Rose Top
Price upon publish date of this article: $645
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Tory Burch Lunar New Year Collection 2025
Image Credit: Courtesy of Tory Burch Tory Burch has launched a 2025 Lunar New Year collection honoring the Year of the Snake. The range features handbags, footwear and apparel adorned with snake motifs, symbolizing luck and prosperity. Available in select global locations and online, the collection also includes festive red shopping bags in a serpentine design.
Tory Burch Snake Linear Earrings
Price upon publish date of this article: $148
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Canali’s ‘Snake Chinese New Year’ Collection 2025
Image Credit: Courtesy of Canali Canali’s 2025 “Snake Chinese New Year” capsule collection merges Italian elegance with the symbolism of the snake from Chinese zodiac culture. The line features a vibrant color palette of red, white and navy blue across items like jackets, knit sets and T-shirts. Elements like snake-shaped embroidery add an on-theme touch, emphasizing rebirth and seasonal renewal. The collection is available on us.canali.com.
Canali Red Calfskin Travel Wallet
Price upon publish date of this article: $595
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Adidas Originals x Edison Chen CLOT LNY Superstar Lunar New Year Collection 2025
Image Credit: Courtesy Adidas Originals and Edison Chen elevate their partnership with the CLOT LNY Superstar sneaker for the 2025 Lunar New Year, inspired by the snake’s fluidity and adaptability. This collection, featuring a jacquard snakeskin pattern and a pioneering silk print, symbolizes forging unique paths and continuous motion. Key highlights include a coin detail for prosperity and a consistent use of the classic Superstar sole, blending cultural symbolism with contemporary design.
Adidas Clot Superstar Shoes by Edison Chen
Price upon publish date of this article: $200
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Koio Lunar New Year Collection 2025
Image Credit: Courtesy of Koio Koio celebrates the 2025 Lunar New Year with its fifth consecutive limited-edition sneaker. Featuring the Capri silhouette, the design includes an off-white leather upper for new beginnings, vibrant red accents for luck and joy, and gold piping for prosperity. Dahan Chung’s snake illustration symbolizes adaptability and renewal. The collection is limited to 300 pairs, for men and women, and retails for $288 on koio.com.
Koio Lunar New Year Snake Capri
Price upon publish date of this article: $244.80
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Coach’s Lunar New Year Collection 2025
Image Credit: Courtesy Coach’s 2025 Lunar New Year collection embraces the Year of the Snake with pieces symbolizing renewal and transformation. Highlights include the Quilted Tabby Shoulder Bag, New Year Essential Card Case, Cargo Tote, and a Cropped T-Shirt. Featuring rich reds for luck and gold accents for abundance, each item merges tradition with contemporary style, reflecting joy, prosperity and utility. The collection is available on coach.com.
Coach New Year Cargo Tote Bag With Coach Snake Script
Price upon publish date of this article: $295
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Roots Lunar New Year Collection 2025
Image Credit: Roots Roots’s 2025 Lunar New Year collection celebrates the Year of the Wood Snake with a limited-edition series embodying luck and happiness. Designed to be shared with friends and family, this collection integrates festive themes and cultural symbols. Featuring apparel and accessories, prices range from $18 to $998 on roots.com.
Roots Women's Lunar New Year T-Shirt
Price upon publish date of this article: $48
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Birkenstock 1774 Lunar New Year Collection 2025
Image Credit: Courtesy Birkenstock’s 2025 Lunar New Year collection unveils elevated takes on their classic Arizona, Florida, and Tokio styles, embracing the spirit of the Year of the Snake. Each model features Italian leather with python embossing and suede contrasts, accentuated by gold and silver buckles. Prices range from $370 to $485 on birkenstock.com.
Birkenstock Tokio II Lined 1774
Price upon publish date of this article: $485
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Open YY Lunar New Year Collection 2025
Image Credit: Courtesy Open YY’s 2025 Lunar New Year capsule embraces the Year of the Blue Snake with a unique streetwear collection, blending symbolic zodiac elements with their signature style. The release includes charcoal grey oversized hoodies and tees adorned with a vivid blue snake graphic and classic branding. Accompanying accessories like a basketball cap with snake embroidery and Casetify tech essentials complete the lineup.
Casetify x Open YY Blue Ribbon Snake Case
Price upon publish date of this article: $75
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Dr. Martens Lunar New Year Collection 2025
Image Credit: Courtesy Dr. Martens celebrates the Year of the Wood Snake with their 2025 Lunar New Year collection, featuring snakeskin-embossed leather in iconic styles like the 1460 boot and 1461 shoe, and a leather backpack. The designs include a snake-print backstrap in lucky red, gold accents, and snake charm details, embodying intelligence and refined taste with a touch of tradition through a striking red sole on the 1461 shoe. The collection is available at select stores and drmartens.com.
Dr. Martens 1460 Year of the Snake Leather Lace Up Boots
Price upon publish date of this article: $170
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Loewe Lunar New Year Collection 2025
Image Credit: Courtesy Loewe honors ancient Chinese craft with a Year of the Snake capsule collection, featuring cloisonné necklaces created in collaboration with Xiong Songtao. The collection features a Nest bag with delicate snake and lotus cloisonné details and cloisonné pendants on necklaces. Clutch bags are shaped like clouds and coiled snakes, and iconic bags like the Puzzle and Pebble Bucket highlight 3D clouds and snake chains. The collection is available online and in stores.
Loewe Snake Bag in Smooth Calfskin
Price upon publish date of this article: $1,850
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Jane Win Lunar New Year Collection 2025
Image Credit: Courtesy For the 2025 Lunar New Year, Jane Win celebrates the Year of the Snake with a jewelry collection featuring a double-sided pendant coin ($298), a sleek lariat chain ($198) and a coil ring ($198), each embracing snake-inspired designs that symbolize transformation and renewal. The collection is available on janewin.com.
Jane Win Year of the Snake Pendant Coin
Price upon publish date of this article: $298
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Tequila Don Julio 1942 Year of the Snake Edition
Image Credit: Courtesy In its 2025 Lunar New Year edition, Tequila Don Julio themes the limited-edition 1942 Year of the Snake bottle, interweaving Chinese Zodiac and Aztec mythologies. Decked in auspicious red and gold, the design symbolizes prosperity and transformation, enhancing celebrations with a distinctively smooth and richly illustrated collector’s item. Additionally, the brand’s Tequila Don Julio Fund has partnered with the Asian Pacific Community Fund and will donate $25,000 to the LA fire relief and recovery efforts. They will partner again at a Lunar New Year celebration held in LA, where donations will be accepted and Tequila Don Julio will match up to $5,000.
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Arsis Lunar New Year Collection 2025
Image Credit: Courtesy Arsis’ 2025 Lunar New Year collection combines fashion with Eastern symbolism, inspired by the Year of the Snake. The line features motifs that embody wisdom and intuition, with standout pieces that include a twin necklace set in pearl, agate, or tiger’s eye, plus other styles that highlight the versatility and intelligence symbolized by the snake. The pieces offer a stylish commencement to 2025, designed to be worn in multiple ways. They’re available on arsismade.com.