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Joe Burrow is the star of Alo’s latest campaign. The Cincinnati Bengals quarterback and NFL player modeled the lifestyle and apparel brand’s Conquer collection, featuring distinct pieces for an active, performance-driven lifestyle.
The collection is designed with athletes in mind, per the brand. Crafted with soft, breathable fabrics, the Conquer collection is ideal for high-impact movement. Alo’s latest collection is now live on the brand’s official website.
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“I’ve always believed in showing up the same way every day — locked in and ready to work,” Burrow said in a statement. “The Conquer collection reflects that mindset and matches the way I approach everything. It’s focused, consistent and built for the long game.”
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Pieces featured in the collection include the Conquer Muscle Tank, React 2-in-1 Performance short, and Max Mock Neck Full Zip jacket. The collection will also unveil new outerwear pieces and showcase fresh innovations.
“Burrow’s impact goes far beyond the football field,” said Summer Nacewicz, executive vice president of marketing and creative at Alo. “He’s redefining what it means to be a modern athlete, bringing the same focus, style and consistency to everything he does. That’s why he’s the perfect partner for the Conquer collection.”
The Conquer campaign runs through Sept. 19.
Burrow previously partnered with Alo for the brand’s Alo Runner campaign, highlighting the running shoe. Along with his Alo campaign collaborations, the athlete finds opportunities to wear pieces from the lifestyle and apparel brand, including the 2025 Miami Grand Prix in May.
“I want pieces that are comfortable enough to move in but look sharp off the field too. Alo hits that balance really well — it’s functional and fashion-forward without trying too hard,” Burrow told WWD.
Shop Alo’s Conquer Collection
Alo 7″ Conquer React Performance Short
Price upon publish date of this article: $68
Alo Conquer Reform Crewneck Short Sleeve
Price upon publish date of this article: $68
Alo Conquer Max Performance Jogger
Price upon publish date of this article: $128