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Hailey Bieber‘s Rhode is adding more caffeine to its product menu.
Available starting Monday, the skin care and makeup brand is launching its new Caffeine Reset, a sculpting face mask made with coffee bean derivative, vanillyl butyl ether, peptide and poppy extract. The fragrance-free product, designed to depuff and improve radiance, follows the debut of the caffeine-infused Peptide Eye Prep late last year.
Price upon publish date of this article: $38
Unlike the hydrogel eye patches, Caffeine Reset is cream-based. The formula is meant to be spread evenly over dry skin and left on for 10 to 15 minutes before it’s rinsed off. According to Rhode, it works best when applied in the morning. “It’s perfect as a pre-glam mask to sculpt with skin care before applying contour and bronzer,” the press release reads. “Use Caffeine Reset once daily or as often as desired, for lasting hydration, suppleness, radiance and glow.”
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A 31-subject consumer perception study found that 96 percent of participants agreed their skin appeared “refreshed, energized and more awake” immediately after use. Meanwhile, 90 percent agreed their skin felt lifted and less puffy eight hours post-use.
Rhode The Peptide Lip Boost Set
Price upon publish date of this article: $44
The launch of Caffeine Reset will also coincide with the release of Peptide Lip Boost, Rhode’s first plumping lip mask formulated with multipeptide, konjac hyaluronic acid complex and smoothing amino acid.
Similar to the existing products in its lip suite, the Peptide Lip Boost can be applied throughout the day for maximum fullness. “It has a rosy hue that goes on clear and features VBE, a stimulating molecule that provides a tingly yet comfy sensation for an immediate plumping effect,” the press release states.
Customers will be able to purchase the Peptide Lip Boost online and in-store at Sephora first on Feb. 26, before the Caffeine Reset hits the retailer’s shelves a month later.
Since entering Sephora U.S. in September, a debut that went down in the retailer’s history as the biggest brand launch in North America, Rhode has had retail domination on its mind. In November, it took its business across the pond, with an expansion into Sephora U.K., and drove the highest number of customer sign-ups ever for a brand launch at the retailer. Indeed, this all happened in the wake of E.l.f. Beauty’s acquisition of the brand, in a deal valued at $1 billion, in May 2025.