Glamlite is on a streak of Halloween-related capsule collections for October, with their latest collection based on the “Friday the 13th” franchise set for release coincidentally on Friday, Oct. 13.
In addition to “Friday the 13th,” The Glamlite collections for October also include collections based on “Scream” and “Nightmare on Elm Street.”
In August, news broke Christopher Landon would direct a seventh film in the “Scream” franchise, and even just two months after this news, search interest in the film is high enough that the franchise’s longtime fans are generating massive search interest in the Ghost Face x Glamlite collection.
Glamlite first teased the collaboration on Sept. 2 on their Instagram account, and the first Ghost Face product introduced was the 3D lenticular motion makeup travel bag. The bag has blood-splatter effects that will appear and disappear to help channel the famed character’s essence. The limited-edition bag is at a $40 price point.
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The Ghost Face x Glamlite collection officially launched on Glamlite’s website on Sept. 29, just before October and Halloween month arrived.
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The collection also includes a Ghost Face mirror, a face palette, a nude lip kit, a lip care duo, eyeliner, blush and highlighter.
Although Glamlite released its Chucky makeup collection in February, the products launched at CVS in September, just ahead of Halloween month. That same month, Glamlite hosted a contest where customers could go to their local CVS, take a photo or video with the Chucky x Glamlite display and enter for a chance to win a $500 Glamlite gift card.
Slasher movies fans can also rejoice, as this month Glamlite also revealed their two collaborations with “Friday the 13th” and “Nightmare on Elm Street.” “The Nightmare on Elm Street” collaboration was teased on the brand’s Instagram on Monday, although they haven’t confirmed a specific date for the launch, it’s expected later this month.