McQueen introduced its Lunar New Year campaign and collection, featuring actor Zhang Youhao and a cast to model fresh pieces to commemorate the Year of the Snake, which will start on Jan. 29.
Pieces from the McQueen spring 2025 pre-collection are integrated into the campaign as well. Among those pieces, the T-bar Sling bag with signature buckle detail accompanies the models throughout the campaign. There are also the ergonomic Flexion sneakers in rich seasonal colors, including warm burgundy, orange and crisp, optic white.
The collection incorporates contemporary designs with an abundance of recognition for the past, merging the two for an idiosyncratic collection.
Ahead, see photos from the McQueen 2025 Lunar New Year campaign, featuring selections from the spring 2025 pre-collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.
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McQueen’s 2025 Lunar New Year Campaign and Collection [PHOTOS]
Image Credit: Courtesy of McQueen McQueen’s 2025 Lunar New Year campaign and collection.