Frankies Bikinis released a sweet campaign ahead of a candy-themed pop-up shop launching next week dubbed the Sweet Shop.
Along with the immersive experience, the brand will release a colorful swimwear collection on Tuesday, featuring pieces available in 10 vibrant colors inspired by sweets: Taffy, Jelly Beans, Sherbet, Orange Dream, Banana Cream and a mystery flavor.
“It was really important to me that we had a ton of different colors for different girls — the sporty girl, the girly girl, a more neutral girl. I wanted to make sure everyone was covered,” founder Francesca Aiello said. “The suits come in Nick, Lumina and Diana tops, with Divine, Dove and cheeky Full Moon bottoms.”
“There’s different coverage and support options, without over-designing and overdoing it with add-ons. The idea itself was wanting it to feel simplistic, using our special, butter-soft swim fabric and leaning into the storytelling of touch and taste,” she said. Each piece, sized XS to XXL, is priced at $80, or available as four-flavor buildable Sweet Shop packs for $200.
Here, see the looks.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.
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Frankies Bikinis: The Sweet Shop
Image Credit: Courtesy of Frankies Bikinis Frankies Bikinis campaign for the Sweet Shop, featuring vibrant colors.