David Yurman has unveiled its latest men’s jewelry campaign, partnering with NBA players Carmelo Anthony and Jaylen Brown to showcase the brand’s Curb Chain collection. The campaign, photographed by creative director Set Free Richardson, emphasizes the collection’s blend of strength and artistry, reinforcing the brand’s focus on cultural relevance and innovation in men’s luxury accessories.
The Curb Chain collection is characterized by sculpted metal links and fluid design. Anthony described the pieces as storytelling through craftsmanship, while Brown noted their ability to convey “energy and presence”.
“David Yurman embodies the perfect blend of craftsmanship and timelessness,” said Anthony via statement. “I’ve always gravitated to unique pieces that tell a story, and these collections truly reflect that level of artistry and narrative.”
“Jewelry is a statement—it’s about energy and presence,” said Brown. “David Yurman’s designs allow me to express myself and show up elegant and timeless.”
The campaign will roll out globally across David Yurman’s social media channels and advertising platforms throughout 2025. See photos below.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
-
David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
-
David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.
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David Yurman
Image Credit: Courtesy of David Yurman See photos of David Yurman’s Curb Chain campaign featuring NBA stars Carmelo Anthony and Jaylen Brown.