ColourPop takes inspiration from BookTok and the popular dark romance genre for the beauty brand’s Valentine’s Day 2025 collection. Featuring a range of products from lip balms to eyeshadows, the collection, branded A Shadow of Secrets, features dark red hues to add a mysterious edge to makeup looks.
Among the tones featured in the color palette of this new collection, ColourPop embraces shades of mauve, metallic, burgundy and more for a subdued, yet intriguing, makeup look. Pieces are also infused with beneficial ingredients, like Hyaluronic Acid in the lip balms and shea butter in the moisturizing cheek balm.
The collection officially launches on Thursday, just in time for the holiday. The assortment of beauty products retails for $118 while individual pieces from the collection range from $10 to $23.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
Image Credit: Courtesy ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.
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ColourPop’s ‘A Shadow of Secrets’ 2025 Valentine’s Day Collection [PHOTOS]
ColourPop’s 2025 Valentine’s Day Collection.