Blvck Paris has debuted a collaboration featuring the work of acclaimed Pop Art artist Keith Haring. The new collaboration consists of ready-to-wear, accessories and home decor. The products, now available at blvck.com, start at $45.
The Blvck Paris collaboration gives a darker, more avant-garde streetwear-inspired take on Haring’s work. The graffiti-style work of Haring juxtaposes against the brand’s high-stress aesthetic.
Collaborations have become a core part of Blvck Paris’ business over the past several years. To date, the brand has released collaborations with Fortnite, Casetify, Coup Champaign, Boss, W Hotels and Eva Air. This new capsule collection marks the first time Blvck Paris has done something art-related.
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Julian O’hayon founded Blvck Paris and began the label by selling products through social media. The brand has become known for its minimalist style and now sells worldwide through its online platform. Blvck Paris has physical stores in Japan, Taiwan, Kuwait and Macau. The label has two stores planned to open soon in the U.S., although they haven’t revealed concrete dates or the states and cities for the new stores.
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In addition to the Blvck Paris website, products will also be sold at the new SoHo retail location The Den. Located at 69 Mercer Street, The Den opened on Sept. 11 and officially kicked off with an opening party during New York Fashion Week.
The Den is curated by Yaron Cohen. Alongside Blvck Paris merchandise, the store also features Ground Central Coffee, Edition X Magazines, jewelry brand Olive & Chain, Inmigo, NYC-based denim brand NTK NTC and Lost Tribe, a high-end cologne boutique.