![Adriana Lima looks 'heavenly' as she becomes the new face of a Victoria's Secret fragrance. , The Brazilian-born model, 41, showcases her curves in a yellow dress as she promotes the brand's Heavenly Eau de Parfum scent., She said: "I'm so excited to be working with Victoria's Secret again, the brand has always been like family to me. , "Being the face of this iconic campaign and fragrance is so special because it beautifully complements a woman's radiance, which is symbolic of Victoria's Secret's inspiring mission of celebrating every woman.", "The imagery evokes a light and airy ambiance, a nod to the fresh and sophisticated notes within the perfume," the brand said in a statement., The scent is being marketed as Angel Gold Eau de Parfum in the UK., Editorial usage., Credit Courtesy of Victoria's Secret / MEGA. 05 Apr 2023 Pictured: Adriana Lima for Victoria's Secret. Photo credit: Courtesy Victoria's Secret/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA965944_002.jpg) [Photo via Mega Agency]](https://martav.shop/wp-content/uploads/2023/04/MEGA965944_002.jpg?w=1000&h=563&crop=1)
Adriana Lima has returned to Victoria’s Secret.
The supermodel, who was a Victoria’s Secret angel from 1999 to 2018, is back to star in the brand’s new fragrance campaign for their redesigned Heavenly eau de parfum.
![Adriana Lima looks 'heavenly' as she becomes the new face of a Victoria's Secret fragrance. , The Brazilian-born model, 41, showcases her curves in a yellow dress as she promotes the brand's Heavenly Eau de Parfum scent., She said: "I'm so excited to be working with Victoria's Secret again, the brand has always been like family to me. , "Being the face of this iconic campaign and fragrance is so special because it beautifully complements a woman's radiance, which is symbolic of Victoria's Secret's inspiring mission of celebrating every woman.", "The imagery evokes a light and airy ambiance, a nod to the fresh and sophisticated notes within the perfume," the brand said in a statement., The scent is being marketed as Angel Gold Eau de Parfum in the UK., Editorial usage., Credit Courtesy of Victoria's Secret / MEGA. 05 Apr 2023 Pictured: Adriana Lima for Victoria's Secret. Photo credit: Courtesy Victoria's Secret/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA965944_003.jpg) [Photo via Mega Agency]](https://martav.shop/wp-content/themes/vip/pmc-wwd-2021/assets/public/lazyload-fallback.gif)
Lima teased the fragrance campaign on her Instagram with a video of her wearing a bathrobe, spraying the bottle and walking away, revealing a script of the words XOXO and her signature.
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In the campaign, Lima is seen wearing a bright yellow flowy gown as she poses dramatically behind a digitally placed image of the fragrance.
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Sølve Sundsbø shot the campaign and Anastasia Barbiere signed the styling.
Although this is a relaunch of Heavenly, Victoria’s Secret has only changed the bottle, not the scent. The fragrance is known for its hints of peonies, freesia and lotus.
Out of all of Victoria’s Secret’s many world-famous models and their years of Victoria’s Secret angels, Lima was the brand’s longest-running angel with a 19-year partnership with the brand. In 2017, she was named “the most valuable Victoria’s Secret angel.”
Victoria’s Secret has been on a quest to revamp its image and revamp its marketing since 2019.
Victoria’s Secret has been in a makeover phase since 2017, as the company lost consumer favor after decades portraying unrealistic body types and former parent company L Brands founder, Leslie H. Wexner, was found to have a personal relationship with registered sex offender Jeffrey Epstein.
The lingerie brand’s makeover continued earlier this year when its chief executive officer Amy Hauk retired, leaving corporate CEO Martin Waters to become CEO of the Victoria’s Secret Brand as well. Waters has said the brand has plans for more collaborations and there are plans to bring back Victoria’s Secret fashion show which has been on hiatus since the last one in 2019. In November, the company signed a definitive agreement to acquire 100 percent of the New York-based, digital and intimate apparel and sleepwear start-up Adore Me.