Regina King at the premiere of Netflix's 'The Harder They Fall' at the Shrine Auditoriums on October 13, 2021 in Los Angeles, California.

Regina King arrives at the Oscars on Sunday, April 25, 2021, at Union Station in Los Angeles. (AP Photo/Chris Pizzello, Pool)

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Regina King reunited with Vaseline for the skin care brand’s launch of the Radiant X Firm & Restore Body Lotion, the latest expansion of its Radiant X product line. The collection of skin care essentials further elevates the Radiant X line, actively formulating properties that nourish and moisturize Black and brown skin.

“I only partner with brands that actually mean something to me, that I have my own relationship with prior to partnership,” King told WWD of her recent collaboration with the skin care brand. “Vaseline has just been a product that’s never not been in my house. I don’t ever remember not using Vaseline. It made sense. It was a no-brainer,” she said.

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Vaseline's Radiant X line. — Vaseline’s Radiant X line. Courtesy of Vaseline

King’s personal and professional connection with Vaseline is a years-long relationship. The “If Beale Street Could Talk” Oscar-winner previously partnered with the skin care brand during the global COVID-19 pandemic, at a time when “a lot of the world [was] discovering the disparities between Black people and the rest of the world,” King said.

In 2020, King and Vaseline worked together to acknowledge the medical inequity of skin-based research and science regarding skin conditions in Black and brown patients. Two years later, in 2022, King starred in Vaseline’s Radiant commercial campaign, highlighting the moisturizing elements of the brand’s Vaseline Intensive Care Cocoa Radiant Skin Lotion.

Vaseline’s spread of Radiant X products, ranging from body oil to body lotion and hand butter, came at a time when King entered a new chapter. For King, it was when her body was “going through menopause,” with her “body changing” and “skin starting to get thinner” that she relied on Vaseline to take care of her skin. King told WWD the “firm and restore lotion and replenishing body oil combination has been perfect for where my skin is right now in life and in this time of year.”

Vaseline was founded in 1870 and, though King has not lived as long as Vaseline has existed — “I’ve only been around a third of Vaseline’s life!” — it’s nonetheless been part of her life for decades. “The importance of taking care of your skin, moisturizing, hydrating from the inside out, that’s always been an important theme in my upbringing. It started from my grandmother,” King said. “That is something that hasn’t changed. I guess I’ve been feeling lucky that’s always been a part of our upbringing,” she said.

“Vaseline is always with me. I’m always changing the formula that I’m using based on my environment. The climate and the humidity levels, mostly,” King explained of her own skin care routine. During her time filming Darren Aronofsky’s forthcoming picture “Caught Stealing,” costarring Oscar nominee Austin Butler and Matt Smith, King “lived in” her combo of Vaseline cocoa body oil gel and body lotion. “Now in spring, I’ve moved to the Radiant X combo. I like to mix things. I’m very big on mixing the products to get more moisture,” she said.

“Luckily, the products that they’ve developed over the years have worked perfectly with how my skin has grown and the different things that it’s doing, especially in this wise season that I’m in right now.”

This new season of her life also brings King back to the director’s chair. Following her critically lauded 2020 feature film “One Night in Miami…” King returns behind the camera for the pilot episode of the series “Forever,” coming to Netflix in May.

Loosely based on the Judy Blume novel of the same name, the series follows “a young Black couple having their first experience together in L.A. I’m really excited about it because I got a chance to work with Mara Brock Akil again,” King said. The two previously worked together when King directed episodes of Mara Brock Akil’s series “Being Mary Jane” in 2015. “It’s a love letter to the city of L.A. as well as to young love.”