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Outcast brings the luxury of the South of France to Los Angeles with its forthcoming, limited-time pop-up store at The Grove beginning Saturday. The clothing brand and Los Angeles location collaborate on “Le Club Outcast,” giving shoppers an immersive retail experience for summer style. The pop-up concludes June 26.
The pop-up signifies a major step in Outcast‘s dedication to their West Coast customers. The brand also established a new 8,800-square-foot headquarters in Los Angeles, indicating Outcast’s long-term plans to maintain a presence in California’s economy relevance as a fashion hub destination.
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“Our journey from a small market stall to a global fashion brand has been driven by our willingness to take risks and truly listen to our customers,” said Lawrence Lees, chief executive officer of Outcast Clothing.
“The Grove pop-up is a major moment in our U.S. growth — and we’re so excited to connect with our community in person,” Lees added. “Expanding into the U.S. market was a pivotal step for us. This pop-up is a celebration of how far we’ve come and a glimpse into where we’re heading.”
The grand opening of the Outcast pop-up at The Grove begins Saturday with a daylong celebration with summer activations. A gelato bar will feature at the pop-up, and gift vouchers ranging from $50-$500 will be made available.
The month-long pop-up will feature over 75 curated styles, including breezy dresses, swimwear and exclusive accessories. Each week, Outcast will debut fresh arrivals. Inspired by photogenic European cafés, The Grove will transform into a chic, sun-drenched escape.
“This summer, we’re bringing Europe to L.A.,” said Christina McGonagle, chief marketing officer. “We know she’s always shopping with an occasion in mind — whether it’s a night out or a spontaneous getaway.”
“This pop-up gives her a space to find vacation-ready looks exactly when and where she needs them — at The Grove, L.A.’s most iconic shopping and entertainment destination.”