Julia Fox, Tiffany “New York” Pollard, Martha Stewart, Beabadoobee and Odell Beckham Jr. bare all in MAC’s latest campaign, which highlights the brand’s expansive line of nude lip shades.
“I Only Wear MAC” celebrates the return of iconic hues like Fleshpot and Acting Natural, along with new daring combinations, adding a personalized, dynamic touch to the traditional nude lip.
“What I love about this concept is that it celebrates nude shades in a cool and edgy way,” Elliott told WWD via email. “Nude shades are timeless, but what we’re seeing in 2025 is a much more diverse, multifaceted approach to what ‘nude’ means. We really wanted to show that nude isn’t just a neutral — it’s a statement.”
Shop the MAC Nudes collection now at maccomsetics.com/mac-nudes.
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‘I Only Wear MAC’ Nude Lipstick Campaign
Image Credit: MAC Cosmetics Julia Fox for MAC Cosmetics.
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‘I Only Wear MAC’ Nude Lipstick Campaign
Image Credit: MAC Cosmetics Martha Stewart for MAC Cosmetics.
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‘I Only Wear MAC’ Nude Lipstick Campaign
Image Credit: MAC Cosmetics Beabadoobee for MAC Cosmetics.
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‘I Only Wear MAC’ Nude Lipstick Campaign
Image Credit: MAC Cosmetics Odell Beckham Jr. for MAC Cosmetics.
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‘I Only Wear MAC’ Nude Lipstick Campaign
Image Credit: MAC Cosmetics Tiffany “New York” Pollard for MAC Cosmetics.