After rising to success in the music industry, several K-pop stars utilized their star power to cross over into the world of fashion. Major brands and fashion houses tapped K-pop stars from various girl groups and boy bands to front their campaigns, and the list just seems to be growing.
Jisoo of the girl group Blackpink made waves when she fronted the campaign for Dior’s Lady Dior handbag in September 2024. The singer is also a global brand ambassador to the French luxury fashion house.
In August 2024, Mingyu of Seventeen fronted Calvin Klein’s fall 2024 denim campaign. And these collaborations aren’t limited to individual stars. Girl group NewJeans fronted Calvin Klein’s fall 2024 campaign in September 2024, as well, generating $3.1 million in brand exposure in just 48 hours.
2025 started with Bang Chan being announced as Fendi’s newest ambassador and starring in Fendi’s men’s spring 2025 campaign, while Lisa posed for Louis Vuitton’s spring 2025 campaign.
Here, see more K-pop stars who fronted major fashion campaigns.
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Lisa for Louis Vuitton’s Spring 2025 Campaign
Image Credit: Courtesy of Louis Vuitton A look at Lisa in the Louis Vuitton’s Spring 2025 Campaign.
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Bang Chan for Fendi Men’s Spring 2025
Bang Chan
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NewJeans for Calvin Klein’s Fall 2024 Campaign
Image Credit: Courtesy of Calvin Klein NewJeans for Calvin Klein.
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NewJeans for Calvin Klein’s Fall 2024 Campaign
Image Credit: Courtesy of Calvin Klein NewJeans for Calvin Klein.
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NewJeans for Calvin Klein’s Fall 2024 Campaign
Image Credit: Courtesy of Calvin Klein NewJeans for Calvin Klein.
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Jisoo in the Lady Dior Campaign
Image Credit: Bibi Borthwick/Courtesy of Dior Jisoo for Dior.
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Jisoo in the Lady Dior Campaign
Image Credit: Bibi Borthwick/Courtesy of Dior Jisoo for Dior.
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Sunwoo for Amiri fall 2024 campaign
Image Credit: Glen Luchford Amiri’s fall 2024 campaign with Sunwoo, Seth Lee, Ashton Sanders
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The Prada Holiday 2024 ad campaign starring Louis Partridge, Karina and Maya Hawke
Image Credit: Willy Vanderperre/Courtesy of Prada The Prada Holiday 2024 ad campaign starring Louis Partridge, Karina and Maya Hawke.
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Ningning for Versace’s Kleio Bag
Image Credit: Mok Jung Wook for Versace Ningning for Versace.
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Ningning for Versace’s Kleio Bag
Image Credit: Mok Jung Wook for Versace Ningning for Versace.
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Stray Kids featured in Tommy Hilfiger’s Spring 2024 Campaign
Image Credit: Sean Thomas, courtesy of Tommy Hilfiger. Stray Kids featured in Tommy Hilfiger.
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Cha Eun-Woo for Calvin Klein’s Fall 2024 Menswear Collection
Image Credit: COURTESY OF CALVIN KLEIN Cha Eun-Woo of Astro Models Calvin Klein’s Fall 2024 Menswear Collection.
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Cha Eun-Woo for Calvin Klein’s Fall 2024 Menswear Collection
Image Credit: COURTESY OF CALVIN KLEIN Cha Eun-Woo of Astro Models Calvin Klein’s Fall 2024 Menswear Collection.
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Mingyu for Calvin Klein’s New Denim for Fall 2024
Image Credit: COURTESY OF CALVIN KLEIN/PARK JONG HA Mingyu for Calvin Klein.
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Mingyu for Calvin Klein’s New Denim for Fall 2024
Image Credit: COURTESY OF CALVIN KLEIN/PARK JONG HA Mingyu for Calvin Klein.
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Jennie for Calvin Klein spring 2024
Image Credit: Mert Alas Jennie for Calvin Klein spring 2024.
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Jennie for Calvin Klein spring 2024
Image Credit: Mert Alas Jennie for Calvin Klein spring 2024.