Barbiemania is in full swing as audiences flock to see Greta Gerwig’s latest feature. “Barbie,” starring Margot Robbie and Ryan Gosling, marked the biggest box office opening of the year, raking in $162 million in its debut weekend.
Droves of dedicated fans broke out their best Barbie-inspired looks as they celebrated the film’s first days in theaters.
“Barbie” sees Mattel’s famous doll on a journey from Barbieland to the real world. The film features an ensemble cast including Kate McKinnon, Dua Lipa, America Ferrera, Will Ferrell and Simu Liu. The movie’s soundtrack is just as star-studded, featuring tracks from Charli XCX, Tame Impala, Ice Spice, Lizzo and Haim.
Below, WWD recaps the best looks moviegoers wore to see “Barbie.”
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: Getty Images Moviegoers attend a showing of “Barbie” on July 21 in New York.
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: Los Angeles Times via Getty Imag Jasmine Vaughn Perrett attends a showing of “Barbie” on July 21 in Los Angeles.
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: Getty Images Moviegoers attend a showing of “Barbie” on July 21 in New York.
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: Los Angeles Times via Getty Imag TChaka Cumberbatch attends a showing of “Barbie” on July 21 in Los Angeles.
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: Getty Images Moviegoer attends a showing of “Barbie” on July 21 in New York.
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: The Washington Post via Getty Im Britney Stewart attends a showing of “Barbie” on July 21 in Somerdale, New Jersey.
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: Los Angeles Times via Getty Imag Nicole Partida attends a showing of “Barbie” on July 21 in Los Angeles.
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: The Washington Post via Getty Im Cierra Fraser and Joslin Farley attend a showing of “Barbie” on July 22 in Los Angeles.
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: The Washington Post via Getty Im Anjali Mukhi attends a showing of “Barbie” on July 22 in Los Angeles.
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What Moviegoers Are Wearing to See ‘Barbie’ in Theaters
Image Credit: The Washington Post via Getty Im Fortune K attends a showing of “Barbie” on July 22 in Los Angeles.