Revolve will host its Revolve Festival on Saturday during Coachella Valley Music and Arts Festival weekend. The intimate invite-only event features celebrity guests, food and activities, exclusive performances and plenty of photo opportunities since it launched in 2015, and it has since evolved into a major marketing opportunity for brand sponsors and a must-stop for boldface names.
In 2015, Revolve partnered with People StyleWatch for the first-ever festival at Avalon Palm Springs on April 11. Special guests and celebrity invitees gathered to sip drinks from a namesake cocktail menu, including their choice of a “Revolve-arita” or “StyleWatch Springs.” Guests listened to music from DJ Chelsea Leyland, and wore craft floral headpieces in the grass. For 2024, attendees will enjoy Kendall Jenner’s 818 tequila and Heinekin Silver.
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The event, while similar in practice to the brand’s more recent festivals, highlighted celebrity brands in 2015, including Nikki Reed’s exclusive capsule collection for Revolve. The collection consisted of airy pieces in light shades of linen, denim and cotton, all styled with ankle-length heeled booties, large-brimmed hats and flower crowns.
Along with Reed and then-boyfriend Ian Somerhalder, the festival featured celebrity guests Victoria Justice, Bella Thorne, Michelle Trachtenberg, Eiza Gonzalez, Ashley Greene and Hannah Simone. Jhene Aiko entertained the crowd.
The 2024 event, set to be held at a hotel in Palm Springs on Saturday, will feature a robust lineup of entertainment with live music performances from Ludacris, Sean Paul, Nina Sky and T-Pain. Also included are celebrity guests and brand-sponsored activations with giveaways. Already confirmed for the festival are products from Hailey Bieber’s Rhode, sunscreen by Supergoop!, and sunglasses by Quay Australia. P.F. Flyers will have a hoops-shooting competition with a chance to win free shoes.
“This year, we’re excited to have Revolve Festival at an iconic venue that will provide an intimate experience while continuing to deliver an unparalleled connection to our community by throwing the best party in the desert,” said Michael Mente, Revolve’s cofounder and co-chief executive officer, told WWD.