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Coach has launched its new women’s fragrance, Coach Gold, with a campaign starring brand ambassador Storm Reid.
“Coach Gold is all about owning who you are and letting your personality shine through,” Reid said in a statement. “And something about this fragrance makes that really easy to do. It has these beautiful notes of vanilla and amber that make you feel like the star of your own story.”
The campaign for the Coach Gold fragrance features Reid in New York City, dressed in a gold wardrobe to evoke the look and design of the perfume. The Emmy Award-winning actress and producer joined Coach as an ambassador for women’s fragrances in April.
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“Brilliantly captured by Cass Bird, the Coach Gold campaign evokes the warmth that Storm Reid radiates so naturally,” said Stuart Vevers, Coach’s creative director. “Her authentic approach to her craft, and to life, celebrates my vision that luxury isn’t rooted in the unattainable, but in something real. It’s been a pleasure to create a fragrance that embodies the spirit of individuality and confidence of today’s generation.”
The inspiration behind Coach Gold comes from the 84-year-old label’s signature hardware — the C charm, featured on handbags and accessories. The packaging pays homage to the label’s heritage and craftsmanship. The fragrance, created by master perfumer Louise Turner, features scents of pink peppercorn, apple accord and bergamot essence at the top. The heart of the fragrance is almond blossom accord with rose water and Petalia. The base for the scent includes notes of vanilla, Ambrofix and cedarwood.
“Coach Gold is an opportunity to recruit a Gen Z consumer, with a positive and inclusive messaging,” Philippe Benacin, chairman and chief executive officer of Interparfums, told WWD exclusively. “The juice is an authentic and unique olfaction, a new addiction to win over loyal customers,” Benacin said. “We expect it to become the top scent in our Coach women’s fragrance portfolio, with the right mix of strong fragrance, iconic bottle design, and an authentic representative with Storm Reid.”
Reid has a longstanding relationship with Coach. Prior to her announcement as a brand ambassador for women’s fragrances, “The Last of Us” and “Euphoria” actress attended the spring 2025 ready-to-wear collection show during New York Fashion Week in September 2024. Coach also served as the designer behind Reid’s 2024 Met Gala look. Vevers attended the annual event in New York City alongside Reid.
Coach Gold is available on the official websites for Coach, Ulta and Macy’s. Coach’s lineup of fragrances also includes Coach EDP, Coach Dreams, Coach Dreams Sunset, Coach Dreams Moonlight, Coach Floral, Coach Wild Rose and Coach Love.