Frances Tiafoe wore Lululemon to defeat French pro Arthur Rinderknech in the first Men’s Singles round at the 2025 Australian Open on Monday. Tiafoe’s new sponsorship deal with the Canadian sportswear brand was officially announced on Thursday.
“Lululemon is changing the game for apparel by combining high performance and high style,” Tiafoe said in a statement. “I’m excited to work with a brand that allows me to express myself and look forward to being a part of the creative process both on and off the court.”
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The three-time ATP title winner’s “passionate pink” kit consists of a custom Metal Vent Tech Tee and Pace Breaker Short. Tiafoe will also wear a matching Sojourn Windbreaker Jacket emblazoned with a tennis court graphic and the phrase “DMV made” as a reference to his hometown of the Washington, D.C., metropolitan area.
“We’re so excited to welcome Frances Tiafoe to the Lululemon family,” added Nikki Neuburger, chief brand and product activation officer. “Our ambassadors play an important role in our brand ecosystem. They not only inspire and influence guests around the world, they also directly inform and elevate our performance product through their unique insights and expertise.”
Tiafoe was previously signed with Nike for apparel and footwear, with his new choice of sneaker being the K-Swiss Ultrashot 4.
Tiafoe isn’t the only professional tennis player on Lululemon’s current roster, joining Leylah Fernandez of Canada and American Ethan Quinn. Ranked number 16 in the world, Tiafoe has also appeared in campaigns for Cadillac and Grey Goose vodka.
The 2025 Australian Open concludes on Jan. 26 in Melbourne, Australia. Aryna Sabalenka of Belarus and Jannik Sinner of Italy return to defend their respective Women’s and Men’s Singles titles. The tournament also features such tennis stars as Coco Gauff, Frances Tiafoe, Iga Świątek and Novak Djokovic.