The self-care brand Athena Club launched a limited-edition Barbie collection Thursday.
Athena Club’s collaboration comes on the heels of the “Barbie” movie, which has now grossed over $1 billion worldwide and has made history as the highest-grossing movie solely directed by a female director. The movie was directed by Greta Gerwig, who cowrote the screenplay with Noah Baumbach.
For the first time, Athena Club has launched two-toned versions of their Razor Kit at a price point of $10 each in Barbiecore hot pink. Athena Club is also selling the Dream Routine Bundle for $30, which includes the razor kit, creamy body wash and dewy body lotion. The bundle comes in a package reminiscent of the Barbie doll packaging.
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Athena Club has been focused on its retail expansion. This year, the self care brand launched at Target, marking the company’s first mass retail moment. The brand’s products are now in 1,600 doors.