Pop music legend Madonna has partnered with eco-fashion house Ministry of Tomorrow to create a limited edition of exclusive merchandise for her “Celebration Tour.”
The “Celebration Tour “merchandise, designed by Ministry of Tomorrow’s founder and president Julian Prolman, also known as The Great White Buffalo, draws inspiration from Madonna‘s style while promoting sustainability and ethical fashion practices. The fabric is made from certified organic and fair-trade cotton.
The collection includes two collector’s item tote bags, with top handles and shoulder straps.
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This collaboration also has a partnership with two important causes to Madonna, Raising Malawi and the Chema Vision Children’s Center. Madonna is donating 100 percent of the proceeds from the sales of these merchandise items to both organizations.
Madonna founded Raising Malawi in 2006 to address the most critical needs of vulnerable children. Chema Vision is located in Kibera, an underprivileged urban area of Kenya.
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The “Celebration Tour” merchandise will be available for purchase both online and at select tour venues. Madonna is also encouraging fans to make individual donations to Raising Malawi and the Chema Vision Children’s Center if possible.
Madonna’s upcoming tour marks the 12th from the pop star, who has been a music industry staple since the ’80s. The tour will go across North America and Europe and is anticipating 78 shows, starting on Oct. 14 at the O2 Arena in London and finishing in Mexico City on April 24.
Madonna announced the tour in January. The” Celebration Tour” was originally scheduled to begin on July 15, but was postponed after the singer was hospitalized with a severe bacterial infection in late June.