Louis Vuitton opened its pop-up store in West Hollywood, Calif., on Wednesday. The activation space showcased the brand’s men’s spring 2024 collection — the first designed by men’s creative director Pharrell Williams. The star-studded event brought out several celebrities, including Jaden Smith, Dylan Sprouse and “Beef” star Steven Yeun. Smith opted for the brand’s leather monogram varsity jacket with a blue Louis Vuitton Speedy bag as his accessory. The Speedy bag has been a central focus point of Williams’ debut Louis Vuitton men’s collection, which was presented in Paris in June. Ahead, a closer look at the Louis Vuitton West Hollywood pop-up opening.
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Louis Vuitton West Hollywood Pop-Up Opening, Jaden Smith
Image Credit: Gregg Deguire for WWD Jaden Smith at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Barry Keoghan
Image Credit: Gregg Deguire for WWD Barry Keoghan at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Steven Yeun
Image Credit: Gregg Deguire for WWD Steven Yeun at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Charlie Oldman, Dylan Sprouse
Image Credit: Gregg Deguire for WWD Charlie Oldman and Dylan Sprouse at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening
Image Credit: Gregg Deguire for WWD Atmosphere at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Jack Wright
Image Credit: Gregg Deguire for WWD Jack Wright at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Deacon Phillippe
Image Credit: Gregg Deguire for WWD Deacon Phillippe at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Jordan Huxhold
Image Credit: Gregg Deguire for WWD Jordan Huxhold at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Blake Gray
Image Credit: Gregg Deguire for WWD Blake Gray at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening
Image Credit: Gregg Deguire for WWD Atmosphere at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Emma Brooks
Image Credit: Gregg Deguire for WWD Emma Brooks at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Milo Manheim
Image Credit: Gregg Deguire for WWD Milo Manheim at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Cara Santana
Image Credit: Gregg Deguire for WWD Cara Santana at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening
Image Credit: Gregg Deguire for WWD Atmosphere at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Elena Krail
Image Credit: Gregg Deguire for WWD Elena Krail at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Tessa Brooks
Image Credit: Gregg Deguire for WWD Tessa Brooks and Blake Gray at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, JSTJR
Image Credit: Gregg Deguire for WWD JSTJR at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening
Image Credit: Gregg Deguire for WWD Atmosphere at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Andrew Panay
Image Credit: Gregg Deguire for WWD Andrew Panay at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Blaise Joseph
Image Credit: Gregg Deguire for WWD Blaise Joseph at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Emma Brooks
Image Credit: Gregg Deguire for WWD Emma Brooks at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, DonYe Taylor
Image Credit: Gregg Deguire for WWD DonYe Taylor at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Daniel D’artiste
Image Credit: Gregg Deguire for WWD Daniel D’artiste at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening
Image Credit: Gregg Deguire for WWD Atmosphere at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Mandy Madden Kelley
Image Credit: Gregg Deguire for WWD Mandy Madden Kelley at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Jeremy Zucker
Image Credit: Gregg Deguire for WWD Jeremy Zucker at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.
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Louis Vuitton West Hollywood Pop-Up Opening, Milo Manheim, Emma Brooks, Tessa Brooks, Blake Gray
Image Credit: Gregg Deguire for WWD (L-R) Milo Manheim, Emma Brooks, Tessa Brooks and Blake Gray at the Louis Vuitton West Hollywood Pop-Up on Jan. 3 in Los Angeles.