New Balance and Coco Gauff celebrated the 2024 U.S. Open season on Thursday with the opening of “Coco’s Court” in New York City. The event — which also marked the release of Gauff’s newest signature shoe with New Balance, the Coco CG2 — featured a performance from New Balance ambassador Jaden Smith, who performed his song “Icon.”
“I was definitely not expecting to be surprised by Jaden last night! I’m always listening to ‘Icon’ to get myself hyped up before I play, so it was amazing to see him perform it live,” said Gauff via statement. “Being part of the New Balance family alongside him is really special to me, and I’m so grateful he came out to support me and the launch of my Coco CG2 last night!”
The Coco’s Court pop-up will be open to the public through Saturday in Flatiron. See photos of the event below.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance Jaden Smith celebrated the 2024 U.S. Open season with New Balance and Coco Gauff on Thursday with the opening of Coco’s Court in New York City.
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Coco’s Court Pop-Up Opening Night
Image Credit: Courtesy of New Balance Coco Gauff and Jaden Smith celebrated the 2024 U.S. Open season with New Balance and Coco Gauff on Thursday with the opening of Coco’s Court in New York City.
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Coco’s Court Pop-Up Opening Night
Image Credit: Courtesy of New Balance Coco Gauff celebrated the 2024 U.S. Open season with New Balance on Thursday with the opening of Coco’s Court in New York City.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance Jaden Smith celebrated the 2024 U.S. Open season with New Balance and Coco Gauff on Thursday with the opening of Coco’s Court in New York City.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance Coco Gauff celebrated the 2024 U.S. Open season with New Balance on Thursday with the opening of Coco’s Court in New York City.
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Coco’s Court Pop-Up Opening Night
Image Credit: Courtesy of New Balance Coco Gauff and Jaden Smith celebrated the 2024 U.S. Open season with New Balance on Thursday with the opening of Coco’s Court in New York City.
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Coco’s Court Pop-Up Opening Night
Image Credit: Courtesy of New Balance Coco Gauff and Jaden Smith celebrated the 2024 U.S. Open season with New Balance on Thursday with the opening of Coco’s Court in New York City.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.
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Coco’s Court Pop-Up Opening Night
Image Credit: New Balance See photos of the Coco’s Court pop-up opening night.