G-Dragon of K-pop group BigBang has debuted his latest fashion project. The singer attended the grand opening of Jacob & Co‘s first store in Seoul on Feb. 24, where he debuted a timepiece created in partnership with the luxury watch brand: the Astronomia Solar G-Dragon.
Retailing for $1 million, the timepiece features a turquoise rotating Earth wrapped in a rose gold dragon. In addition, a daisy-shaped dial is missing a petal, representing Dragon’s Peaceminusone brand. The design, as much jewelry as a timepiece, is invisibly set with 193 baguette-cut white diamonds and 152 rainbow-colored sapphires.
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There were also four Jacob-cut, 288-facet diamonds in orange, white, pink and green. The back of the case is engraved with “The World Is Mine” and “Ubermensch” — the latter is the name of the performer’s latest album.
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“During this collaboration, I was reminded that watches are products that require complex and delicate craftsmanship,” G-Dragon said in a statement. “It was truly an honor to bring this vision to life.”
“G-Dragon is a visionary, it was an incredible experience bringing his concept to life,” Jacob Arabo, founder of Jacob & Co, said. “This timepiece is not just a watch — it’s a statement to his individuality. and artistic expression.”
For the unveiling, Dragon wore a double-breasted Saint Laurent suit featuring wide-leg trousers. He also wore a straw boater hat and a smattering of rings. Arubo also wore a navy three-piece suit. On his wrist, Arubo wore the Jacob & Co Caviar Tourbillon watch covered in yellow sapphires. Tom Brady recently wore that $740,000 piece in his role as Fox Sports Broadcaster at the Super Bowl.
G-Dragon had previously worn the Jacob & Co Astronomia Solar Constellations. He wore that $348,000 watch, which is limited to 101 pieces, while teasing his new single “Power” on social media in October. The rapper made history 2016 by becoming the first Korean ambassador for a major luxury fashion brand with Chanel.