Cardi B is the star of Skims‘ latest campaign. The Grammy award-winning rapper and businesswoman can be seen modeling minimalist styles from the brand’s cotton collection, which launched on Monday.
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“I’ve always loved the Skims Cotton Collection,” Cardi B stated in a press release. “It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time.”
Shot by photographer and artist Vanessa Beecroft, the campaign images showcase Cardi B in a minimalist beige background, with the Skims pieces contrasting her long maroon-colored tresses.
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An accompanying campaign video shows the rapper wearing the brand’s cotton rib tank ($36) and soft lounge boxers ($36) in a limited-edition marble shade. She turns to the camera and says the brand’s famous tagline “Everybody’s wearing Skims. Are you?”
Cardi B is often known for embracing high-fashion ensembles. In July, the rapper was seen wearing a slew of avant-garde outfits during Paris Fashion Haute Couture Week, including a Schiaparelli wool-tendril coat.
Earlier in October, Skims tapped a number of celebrities, including Coco Jones, Nelly Furtado, Kim Cattrall and more, to model the brand’s signature shapewear, loungewear and underwear pieces.