The official merchandise partner for Beyoncé‘s “Renaissance World Tour” has been revealed and it is none other than Amazon Music. The four-part collection will be released through four distinct drops throughout the North American leg of the tour.
Drop 1.0 includes five items inspired by the album “Renaissance,” including T-shirts and sweaters featuring Beyoncé wearing a disco-ball hat and crystal bathing suit while riding a disco-ball horse. The first drop also comes with a pair of black sweatpants and a poster.
The collaboration offers customers access to never-before-seen products and memorabilia styles that are only available via Beyoncé’s official Amazon Store and the Amazon Music Artist Merch Shop.
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Beyoncé fans and Amazon customers can follow @AmazonMusic on socials to be notified as future drops from the “Renaissance World Tour” exclusive online collection are released.
All merchandise and products offered by Amazon.com/Beyoncé will be different from products available at the concert venues.
Beyoncé’s “Renaissance World Tour” has already taken Europe by storm with performances across major European cities, including Stockholm, Paris and London. The tour caused fashion terms like “metallic cowboy boots” and “disco cowboy hat” to skyrocket, according to a report by Nasty Gal.
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“Renaissance” was announced as Beyoncé’s seventh studio album in June 2022. The highly anticipated album dropped on July 29 last year. Ahead of the announcement of the album, Beyoncé wiped her social media feeds leaving fans curious as to what she was up to. The album would go on to rack up four Grammy Awards, making Beyoncé the most-awarded performer in Grammy’s history.