Bella Hadid gave a sporty update to denim microshorts on Thursday while promoting her new Adidas Originals campaign in New York.
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Hadid celebrated the launch of new digital billboard plastered across Times Square that sees the supermodel in one of the brand’s iconic striped ringer t-shirts. The ‘Ôrebella founder posed with fans in a long-sleeve Adidas jersey, which peeked out of a pair of cropped denim shorts.
Hadid wore her brunette tresses in a sleek bun, adding on a thick black belt, gold hoop earrings and oversize frames. She completed her look with red and orange Adidas SL 72s.
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During the Cannes Film Festival in May, Hadid stepped out on the Croisette a red and white dress by Michael and Hushi, which was fashioned out of keffiyehs — a clear reference to her Palestinian heritage. Hadid added on an eyelet Sandy Liang flower-shaped scrunchie, Monica Vinader gold hoops and leather mules, completing her look with rectangular Y2K-inspired frames.
The keffiyeh is a scarf worn mainly in the Middle East, though it is frequently worn as a headdress. Since the 1930s, the keffiyeh has been a popular symbol among Palestinian activists. Her father is Mohamed Hadid, a Palestinian real estate developer, and her mother is Yolanda Hadid, a former Dutch model who starred on “Real Housewives of Beverly Hills.”
Hadid’s fragrance brand ‘Ôrebella was originally announced in February. In May, the supermodel spoke with WWD about how she came up with her new product line.
“My way into fragrance was being on my farm with our lavender plants, and we have a cute health food store down the street from my house there,” she said. “They have the craziest variety of essential oils, and I’m obsessed with putting things together that you wouldn’t normally smell.”