Country newcomer Canaan Smith, who recently scored his first number-one single with “Love You Like That,” has signed on as a brand ambassador for Dickies.
The Virginia native will be the face of the brand’s denim collection and will be featured in an upcoming advertising campaign for the line.
Dickies, best known for its workwear, has revamped its denim offering with a more modern fit as well as updated washes and details for fall.
“The Dickies Denim Collection is my workwear,” Smith said. “The jeans not only look good, but they can withstand the rigors of my nightly performances. Dickies embodies the honest authenticity that resonates with my music, my fans and my personal style.”
Brent Streit, vice president of marketing for Williamson-Dickie Mfg. Co., the parent company, said associating with Smith is “a natural fit given that denim is at the core of country music. We’re looking forward to connecting with Canaan’s fans, including those who have been loyal to Dickies for years and those who will get to know the brand for the first time through this new collection and partnership.”
You May Also Like
The Dickies Denim Collection features seven fits from slim to loose with straight and tapered silhouettes, all in lightweight ring-spun fabric. Washes range from light to dark and are designed to have a worn-in look.
Smith was named a 2015 Artist to Watch by The Huffington Post, USA Today and Rolling Stone. He recently released his first album, “Bronco,” and is on the road with Dierks Bentley’s Sounds of Summer Tour, along with Kip Moore and Maddie & Tae. He will perform his new single, “Hole In A Bottle,” on the “Today” show on Monday.