Todd Patrick is celebrating the Detroit Pistons with a new collaboration.
The menswear brand helmed by designer Desyree Nicole is creating a limited-edition collection for the basketball team which is said to celebrate the culture of Michigan. The collection offers pieces like T-shirts, hoodies, a workwear-inspired jacket, athletic pants and athletic shorts.
“It’s a beautiful thing as a creative when they give you the keys, without telling you ‘no’ during the process,” Nicole said. “I’m thankful to be in the space with the Pistons and the NBA and I think this will shift the way lifestyle is approached from teams across the league.”
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Nicole leveraged Todd Patrick’s relaxed menswear silhouettes and mixed them with a sporty aesthetic for the collection. Standout pieces include the short- and long-sleeve T-shirts, which juxtapose various Pistons jerseys together. There’s also the workwear-inspired jacket that features the team’s logo and is designed in a dark gray hue.
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“The Detroit Pistons retail collaboration with Desyree Nicole of Todd Patrick, a female designer with Michigan roots, furthers our commitment to representing community, court and culture and in this case, creativity,” said Detriot Pistons vice president of brand and marketing strategy, Bilal Saeed.
This is Todd Patrick’s latest initiative since the brand launched seven years ago. Last October, the brand relocated its flagship in Atlanta to open a larger storefront that has served as a hub for emerging brands as well as a place for the brand to engage with its customer base.
Todd Patrick’s collaboration with the Detroit Pistons will be available for sale starting Dec. 2 at a pop-up hosted at the Little Caesars Arena in Detroit. The collection ranges in price from $50 to $150.