LONDON — It’s the season of the Smiths at Paul Smith, with British actor Matt Smith fronting the brand’s fall 2023 and spring 2024 campaigns.
In one of the shots, the brand’s founder, Paul Smith, is joined by the actor, both wearing black tailoring and posing candidly.
In the solo shots, Matt is wearing a black suit and tie with a crisp white shirt, sitting on a white stool; meanwhile in an up-close photograph, he’s weaning one of the brand’s knitwear pieces in its signature stripes.
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“I’m beyond excited to be working with Matt for the next two seasons — he’s the perfect fit for Paul Smith. He’s also one of those people who really embodies effortlessness, both in terms of his on-screen characters and his off-screen sense of style. And, of course, it doesn’t hurt that he looks excellent in a suit,” said Paul Smith in a statement.
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The “House of the Dragon” star made an appearance at the Paul Smith show in June when the Paris men’s spring 2024 shows were taking place.
“Paul Smith has provided classic, inventive and colorful tailoring for years. At its heart is the brilliant legend that is Paul Smith himself. To work with him and get to know him personally has been a complete honor,” said the actor.
“He continues to push boundaries in life and art making Paul Smith a consistently iconic British brand. Not to mention utterly stylish,” he added.
In June, the designer noted the success of his suits. He said “of course the suit is still vital, and very relevant; we sell a lot of them. In fact, we sold 20 in our shop on Saturday.”