WASHINGTON — The U.S. Fashion Industry Association said Tuesday it will partner with the Better Cotton Initiative, a nonprofit organization dedicated to promoting global standards for cotton production and sourcing, to better support responsibly grown cotton products.
“Our members, which include iconic global brands and major retailers, are committed to responsible sourcing at all levels in the supply chain,” said Julia Hughes, president of USFIA. “By collaborating with and learning from BCI, our members will be able to enhance that commitment from literally the ground up.”
USFIA has about 200 members, including companies such as Ralph Lauren Corp., J.C. Penney Co. Inc., PVH Corp., Macy’s Merchandising Group, Levi Strauss & Co. and American Eagle Outfitters Inc.
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One of the primary objectives of BCI is to connect the entire cotton supply chain, from farmer to retailer, to improve the sustainability of cotton and mitigate its impact on the environment.
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As part of the collaboration between the two organizations, BCI will provide information to USFIA members about supporting responsibly grown cotton, while USFIA will support BCI’s members in helping them navigate the complex sourcing issues in the U.S. and worldwide.
“Through publications, educational events and networking opportunities, USFIA will enable BCI to connect with key stakeholders across the value chain, including U.S. and international service providers, suppliers and industry groups,” USFIA said.
Daren Abney, membership engagement manager at BCI, said, “As BCI continues to expand in the U.S., we’re excited to join a reputable organization like USFIA. In such a rapidly changing industry, we look forward to exploring how this partnership can enable the supply chain of the future.”
BCI reached 600 members this year, including brands and retailers such as Nike Inc., Adidas, Levi Strauss & Co., H&M, Marks & Spencer, VF Corp., Tommy Hilfiger Corp., A|X Armani Exchange Stores, Wal-Mart Stores Inc., Inditex and Tesco. They combine to represent more than 10 percent of global cotton consumption with a goal of 30 percent of global cotton under BCI by 2020.