Sciessent has struck a partnership with Swedish apparel and footwear company Haglöfs to supply its Lava odor-adsorbing technology for use in selected pieces of Haglöfs apparel range.
Lava, which is nontoxic and Bluesign-approved, traps the odor molecules produced by naturally occurring bacteria in skin to create apparel that smells fresher, longer and requires less laundering.
Paul Ford, chief executive officer of Sciessent, based in Wakefield, Mass., said Haglöfs shares its commitment to environmental responsibility.
“Like all Sciessent products, our Lava technology product meets stringent environmental standards and we feel Haglöfs is a perfect partner to help us further our mission,” Ford said.
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By dramatically reducing odor, Lava helps eliminate the need to wash apparel more frequently, saving water and allowing wearers to use less laundry detergent.
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“Everyone sweats and the clothing inevitably starts to smell,” said Eva Mullins, sustainability manager with Haglöfs. “Since we create clothing to complement an active lifestyle, the need to incorporate odor-fighting technology into our apparel is apparent. We opted to partner with Sciessent and use their Lava product because it provides an environmentally friendly solution to odor control, allowing us to tread more lightly in the places we play.”
Sciessent is a provider of customized antiodor and antimicrobial solutions. Agion antimicrobial solutions from Sciessent have been incorporated into a wide range of health-care, industrial and consumer applications, including textiles and apparel. The company’s brands include Agion, Agion Active, Agion Active XL, Lava and Lava XL, and are based on naturally occurring elements. Sciessent customers include brands such as REI, Drake Waterfowl, Adidas, Reebok and Skechers.
Haglöfs, headquartered in Järfälla, Sweden, develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. The Haglöfs brand is primarily marketed to 25 European and Asian markets, and the company employs some 200 people. Sales for 2015 amounted to 776 million Swedish krona, or $93 million at current exchange. Haglöfs is owned by Asics Corp.