MILAN — New mom Paris Hilton has been laying low since her now eight-month-old son Phoenix Barron was born. Behind the scenes, she’s been busy expanding her empire and blending homemade baby food. Family life and her Netflix series “Cooking With Paris” were some of the factors that led to the launch of her upcoming home and kitchen line with Walmart.
In an interview, Hilton told WWD that she and her next-gen media company, 11:11 Media, have teamed up with Walmart to exclusively launch her Be An Icon collection of kitchen and home products. The collaboration will introduce a suite of cookware, bakeware, serve ware, cutlery, drinkware and accessories.
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Appealing to a wide-range of ages, the Be An Icon collection will be manufactured by Epoca International and will feature more than 20 products, including non-stick cookware sets, cosmetic mini fridges, iridescent glitter drinkware, tea and coffee items, cutlery sets and entertaining essentials and will range in price from $6.97 to $79.
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“The Epoca collection is something that I’m just so excited for on this next stage of my life, starting a family and I’ve always loved to cook, but now being a mom I feel even more domesticated and always in the kitchen cooking for Carter,” she told WWD. Hilton married Carter Reum in 2021 and welcomed Pheonix Barron, born via surrogate, this January.
Curated by Hilton, the collection is infused with her signature flair for glitter, metallics and glam finishes, meant to create a sense of fashion and trendiness in the kitchen and home. The line is set to launch in Walmart stores nationwide and on walmart.com starting Oct. 25.
While taking the time to enjoy being a new mother, Hilton has also been on a roll business-wise.
Earlier this month, Hilton’s next-gen media company, 11:11 Media, partnered with the New York-based IHL Group to produce and market a collection of women’s and girls’ ready-to-wear and handbags for fall and holiday 2024. That will be followed by footwear, accessories, activewear, athleisure, outerwear and sleepwear for spring 2025.
Since her starring role in “The Simple Life” in 2003, Hilton has built a global empire as a businesswoman, influencer, activist, DJ, designer, investor, recording artist, philanthropist, actress, model and author. In 2006, she created Paris Hilton Entertainment, now known as 11:11 Media, a multibillion-dollar company that started with 45 branded stores and 19 product lines surpassing more than $4 billion in revenues. 11:11 Media was founded together with entertainment industry veteran Bruce Gersh in 2021. The company encompasses TV, podcasts, digital, licensing, NFTs, music across lifestyle, fashion, beauty, wellness, art and travel.
Beyond the business side of things, Hilton said she actually enjoys cooking and has literally been working it in the kitchen — in full makeup, gowns and jewels. “Cooking With Paris” was released in 2021 and had a roster of celebrity guests like Kim Kardashian and Demi Lovato.
Though it survived just one season, it inched Hilton into the booming world of home and showed that she’s got a few recipes worth sharing with her glitter-loving following: the confetti flan cake she made for rapper Saweetie; the Frosted Flakes French toast she made for Kim Kardashian; the Hilton family recipe for onion rings and steak — she even brined a raw turkey. Over the years, her skills have only improved and at home she says her best dishes are her “sliving lasagna” (Hilton’s word combination for “living” and “slaying”).
“Paris in Love” season two will demonstrate just how much her life has actually changed, she said. The short answer is, a lot.
“It [‘Paris in Love’ season two] shows everything from when Phoenix is born to just the whole journey into motherhood and also just showing me finding balance in life between all of the work that I’m doing, being a mother on top of it,” she said.
When asked how she is adjusting to motherhood, she expressed gratitude, and said viewers will witness a new side to her. The new episodes also address her latest book, “Paris: The Memoir,” in which she offers an intimate account of her upbringing and experience with fame, as well as the trauma she experienced at a boarding school for troubled teens. Hilton said the show demonstrates how she found her voice. In April, she appeared on Capitol Hill with a bipartisan group of lawmakers to advocate for a newly introduced bill to regulate “troubled teen” facilities, meant for young people struggling with behavioral issues and substance abuse.
“It’s definitely been very emotional, but this has been just the most healing experience of my life, I have grown so much, learned so much about myself and I’m extremely proud of the woman that I’ve become,” she said.
The first 13-episode series debuted in 2021 on Peacock. The series was renewed for a second season in February.
“I really love season one, but season two is just really special.…You see it all. Carter and I have been just watching it the past couple weeks, all the new episodes that they’ve been sending us and we just lay in bed and we laugh and we cry. And it’s just really just such a beautiful show the way it’s put together and very intimate and authentic and it’s really like nothing on television.”