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As Nike continues to roll out new styles of its new women’s-exclusive Air Max Muse sneaker, the sportswear brand has tapped two familiar faces for the shoe’s fall 2025 campaign.
The new campaign was introduced Thursday and features Olympic gymnast Jordan Chiles and Grammy-winning singer Tyla. Both stars have been connected to the Air Max Muse since its September debut, so the latest campaign is a natural evolution of the respective partnerships.
“The Air Max Muse is one of the dopest shoes I’ve seen,” Chiles said in a statement accompanying the latest campaign.
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The Air Max Muse model builds on Nike’s long-running Air Max legacy while adding some futuristic flair such as metallic paneling and contemporary design language, which can be identified in its chunky yet streamlined silhouette. It first appeared in September, when Chiles wore the shoe while throwing the first pitch at a New York Mets game.
“Our goal was to design an entirely new Air Max model focused on both expression and comfort, making the silhouette uniquely hers — sleek, beautiful and bold — while offering the kind of innovation and cushion that she expects from the Air Max franchise,” Can Eldem, Nike’s footwear designer for women’s sportswear, said in a November press release.
Nike Air Max Muse Women’s Shoe
With several Air Max Muse colorways already on the market including a collaboration with popular designer Veneda Carter, Nike will continue to introduce new styles of the sneaker throughout the rest of the year.
“I love the Air Max Muse because it’s very stylish and unique,” Tyla said in a statement. “Because of the colors, the silhouette goes with a lot of things, and it’s super comfortable. It feels like a running shoe, like a workout shoe, but it’s not. It’s something that you can wear out.”
Select Nike Air Max Muse styles are available now from nike.com for a retail price of $170, with SE (special edition) styles priced at $180.
Shop an Already Available Nike Air Max Muse Sneaker