While Coco Gauff is vying for her first French Open win, sponsor New Balance has already prepped the tennis star’s footwear for her next Grand Slam contest.
New Balance launched Tuesday new Wimbledon colorways of Gauff’s signature CG2 tennis shoe as well as her budget-friendly Delray shoe. Both models have been given Wimbledon white-and-green treatments with largely white uppers and green apple branding.
The CG2 features a clear rubber Ndurance outsole, while the less-expensive Delray has been given a speckled gum-rubber bottom. Both pairs use New Balance’s high-performance FuelCell foam, which is considered to be the Boston-based brand’s top-of-the-line cushioning.
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Gauff’s New Balance endorsement deal dates back to 2018, when the then-14-year-old athlete signed a multiyear agreement with the brand. Just four years later, in October 2022, New Balance and Gauff agreed to a long-term extension. The new deal came months after the July ’22 debut of her first signature sneaker, the New Balance Coco CG1.
“The entire team at New Balance from design to marketing truly cares about me as a person and not just an athlete and that relationship allowed us to create the Coco CG1,” Gauff said following the announcement of the Coco CG1. “I signed with New Balance at such a young age and I am so excited to know that I will continue to work with them for a long time into the future.”
Gauff’s second model, the Coco CG2, was revealed in August 2024. In March, New Balance and the nine-time title winner introduced the Delray, a model intended to provide access to her signature footwear to players of all levels.
Later this year, Gauff’s signature line will receive a high-fashion update courtesy of Miu Miu. The collaboration is set to include two styles of the Coco CG2 and also introduces new colorways of the Miu Miu x New Balance 530 SL.
Both the Wimbledon-themed New Balance Coco CG2 and Coco Delray are available now from newbalance.com for $160 and $110, respectively.