Update: 1:00 p.m. EST April 9, 2025
Nike has officially confirmed its collaboration with Chevy by way of Devin Booker — and it’s even bigger than initially expected.
The Chevy x Devin Booker x Nike sneaker capsule features two colorways of the Blazer Low and one for the Book 1. Both the Blazer Low “Team Dark Green” and Book 1 “Dark Gold Leaf” had leaked prior, but the “Surf Blue” edition of the Blazer is a surprise.
Campaign images show Booker and his three Blazers with paintjobs represented by the three colorways.
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All three sneakers will be available April 22 on the Snkrs app, as well as a run of collaborative T-shirts, and the blue Blazer will also be available through select third-party retailers on the same day.
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Devin Booker’s collection of vintage vehicles will inform the first collaboration of his signature sneaker to hit stores.
The Chevrolet x Nike Book 1 and Blazer Low are united by Booker’s customized 1969 Chevy K5 Blazers as source material. Instagram user @dbookone, which is dedicated to covering Booker’s sneakers, revealed both shoes throughly early leaks.
Both of Booker’s Blazers, one of which is a lowrider convertable, feature a paint job that simulates aging, which is invoked in the packaging for both sneakers. His low-top Blazer sneaker then gets a green shaggy suede upper that matches the color of his other truck and sits above a yellowed sole unit. Chevy’s logo appears on tag and in a set of chrome-like metal keychains, the other of which reads “DB Blazer” as a custom logo. “Book” appears on the white mustache, which matches the leather Swoosh, and the paper wrapping includes old-school advertisements for the Chevy Blazer.
The Chevy Book 1 uses the same packaging and gets an mustard yellow suede with a blue Chevy badge on the tongue. Chevrolet’s name is also embroidered vertically on the heel’s spine, which has been a place for different phrases on different themed colorways for the sneaker.
In addition to the Blazers, Booker also owns several Chevy Impalas from the ’50s and ’90s.
A Book 1 collaboration made with Fragment Design has also been worn by both Booker and label founder Hiroshi Fujiwara. But without any concrete release details, it looks like it’ll be beaten to stores by the Chevy project.
The Chevrolet x Devin Booker x Nike Blazer Low will release April 22 through the Snkrs app and select party retailers for $100. A broader April release window is expected for the Chevrolet x Nike Book 1, but it could come on the same day. Pricing for the second shoe has yet to be confirmed.