Steve Madden is leaning further into its partnership with model Delilah Belle through its summer 2026 campaign, “Bait & Switch,” which highlights warm weather-ready shoe styles.
Delilah Belle has been featured in each of Steve Madden’s major campaigns of 2026, beginning with the spring campaign in March, and then a festival-focused campaign that recreated various famous album covers. Continuing to foster the connection, Delilah Belle is also slated to work with the brand for fall — the evolving relationship points toward the brand’s shift to cultivate long-term talent partnerships as part of an effort to invest in brand consistency across campaigns and categories.
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“We’re interested in building relationships that feel authentic to the brand and recognizable
to the customer over time,” said Alex Frias, chief marketing officer of Steve Madden, in a statement. “There’s more value in consistency and creative alignment than constantly resetting the conversation
every season.”
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In terms of shoes, the brand is doubling down on thong sandals, jelly, raffia and more trendy styles for the summer. The campaign — “inspired by the beautiful chaos of a beach town in motion” — finds Delilah Belle modeling the Jella, a platform jelly thong style, in red; the Tracie, a square-toe kitten heel thong sandal, in an orange jelly version, and the Mino, a mesh flat, in a blush rhinestone iteration.
“Some people just have it, and Delilah’s one of them,” said Steve Madden, founder, creative
and design chief, in a statement. “She’s a total vibe, and that kind of energy has always been important to me.”
Steve Madden chief product officer Christina Ciglar previously told FN for a summer trends story, “Steve Madden summer 2026 is defined by dopamine dressing, popping the collection with high-energy styling on modern silhouettes while also channeling a nostalgic throwback to our heritage. Inspired by the street style of our customer, their effortless mix of trend and personal expression continues to shape our perspective.”
View one of the summer 2026 campaign videos featuring Delilah Belle below.